Marketing Solutions for Healthcare Industry

Common Healthcare Industry Bottlenecks You Should Address Today

Wondering how best to overcome such challenges? Speak to our healthcare marketing specialists today.

Increasing consumerization of healthcare causing a diversification of the core audience and their expectations.

Optimizing the customer experience across touchpoints using a diverse marketing mix.

Gaining the nod of approval for medical equipment and device by providing quality clinical evidence and data.

Actively positioning brand on the customer radar for improved lead conversions and loyalty.

Continually changing customer expectations regarding product experiences and cost factors.

Boosting digital networking opportunities regardless of the geography, demographic, or size of the business prospect.

Healthcare marketing is going social and mobile. Still stuck on the traditional marketing means? Experience disruptive growth using new-age, digital solutions.

Adding influencer and physician outreach programs to your marketing kitty can drive favorable prospect engagement metrics. After all, Physician Preference Items (PPIs) usually trigger the innovation and adoption of emerging tech. In fact, since the healthcare industry is highly regulated, peer recommendations often become the gospel truth and influence purchase decisions.

So start by prioritizing ideal accounts you’d like to do business with. Then, execute sharp social campaigns using diverse segmentation across data like:

Full Name
Company
First Name
State
Country
NAICS Code
Contact Title

Web Address
Phone Number
FAX Number
LinkedIn Address
ZIP Code
Employee Size
Geographical Location

Our highly accurate, intent-heavy customer database will prove resourceful to align the functions of your sales rep and marketing teams, and nurture a warm lead towards closing the deal. Done right, precision targeting using a segmented approach will help you deliver consistent brand experience and maximize favorable ROIs.

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Transform Marketing to Healthcare Decision Makers Backed by Disruptive Digital Strategies

Begin successful prospecting by mapping your TAM in-depth and streamlining marketing messages to first woo the healthcare buyers and then sweep the buy-in.

Here’s a peek at your core demographics:

Value Analysis Committee (VAC)
Procurement officers
Hospital administers
Independent medical professionals
Surgeons
Technology Assessment Teams
Hospital Equipment Buyers
Pain Management Experts
Heads of Public Health Departments
Nursing Home Administrator
Directors of Diagnostic Centers

With the pandemic curbing the face-to-face connections, relying on virtual media is the way to go. Countless healthcare brands have already tasted explosive success by deploying AR in marketing and sales, augmenting the product experience manifold.

Now, since more and more B2B customers in healthcare are thirsting for B2C experience, leveraging demographic data and combining appropriate digital remedies can help you deliver even better outcomes. So, why take the traditional route? Harness a slew of disruptive solutions from LakeB2B and roll out hyper-personal target programs today.

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Ace the Triple AIM to captivate the most conversion-ready leads. Make a great case for care, health, and cost to gain the leadership buy-in.

Move Beyond Feature Selling. Convert Captivate Potential Leads by Creating Valuable Propositions.

Today, the key players in healthcare influencing buying decisions aren’t individual physicians but cost-driven administrators and data-driven committees composed of various stakeholders. That’s why if you’re still selling the same old way, you’re only inviting dwindling margins, frustrated sales personnel, and dissatisfied customers. The modern-day buyer only budges for the modern-day tactics.

With LakeB2B’s 360-degree digital solutioning, you can easily defend your value against the most stubborn of accounts. Establish a strong presence across multiple digital touchpoints and distribution mediums to gain that influencer buy-in readily.

Engaging decision-making committees only requires a single click. Connect now!

Reimagine the funnel experience for core buyers at every connect & experience 2x growth

Not aligning healthcare marketing to sales? You’re essentially putting your “golden goose” to rest.

Achieving better marketing and sales alignment in healthcare means achieving faster revenue growth and higher profitability.

Use our accurate, data-driven capabilities to ensure the following:

Execute highly immersive content to hook the audience and book direct meetings
Provide intent-rich, action-oriented prospect data for efficient sales operations
Help sales reps build stronger rapport with influencers by providing exclusive intel

Since field-based operations are now eating dust, aligning sales and marketing tactics can help mitigate informational gaps and avoid frequent funnel churn. With LakeB2B’s basket of niche solutions, now book pre-qualified sales appointments and position your brand meaningfully for double the reach.