Launch healthcare & physician persona focused lead generation

Inject Physician Lead Data to Your Healthcare Marketing Plan and Gain Buy-Ins at Speed.

Healthcare Industry

Target medical equipment, healthcare technology and pharma distribution channels

Grasp the Preferences, Needs, Demands, and Buying Concerns of Physician or Hospital Contacts

Buying Intent

The world of healthcare has changed leaps and bounds since the last decade, but particular dynamics have remained the same; the lagging sales cycles, elusive gatekeepers, slow adoption of emerging technologies, growing cost-consciousness, irrelevant leads, you name it. Yet, the competition in healthcare is still hot as ever. So if you’re circling a similar territory, don’t!Now optimize campaign efficiency using the power of value selling and sweep the boards to get the green signals across your TAM. Drive improved sales appointments, and quality leads for desirable ROIs.
Start thinking like a decision-maker by asking questions like:

  • Can I get a psychographic overview of ready-to-convert medical & Pharma buyers across locations?
  • How can I synchronize the workflows of my marketing and sales team for holistic Physician persona targeting?
  • Can I gain insights into the product selection procedure used across healthcare institutions?
  • How can I find and target the key influencers in my TAM of healthcare, pharma or medical supplies decision makers?
  • What are the best ways to combine outbound and inbound tactics in healthcare marketing for result-driven targeting?
Keeping up with the ever-evolving healthcare landscape has never been a walk in the park. With our unique, cutting-edge solutions, however, you can take the first step towards action-oriented campaigning.

Transform Marketing to Healthcare Decision Makers Backed by Disruptive Digital Strategies

Begin successful prospecting by mapping your TAM in-depth and streamlining marketing messages to first woo the healthcare buyers and then sweep the buy-in.
Here’s a peek at your core demographics:

  • Value Analysis Committee (VAC)
  • Procurement officers
  • Hospital administers
  • Independent medical professionals
  • Surgeons
  • Technology Assessment Teams
  • Hospital Equipment Buyers
  • Pain Management Experts
  • Heads of Public Health Departments
  • Nursing Home Administrator
  • Directors of Diagnostic Centers

With the pandemic curbing the face-to-face connections, relying on virtual media is the way to go. Countless healthcare brands have already tasted explosive success by deploying AR in marketing and sales, augmenting the product experience manifold.

Now, since more and more B2B customers in healthcare are thirsting for B2C experience, leveraging demographic data and combining appropriate digital remedies can help you deliver even better outcomes. So, why take the traditional route? Harness a slew of disruptive solutions from Lake B2B and roll out hyper-personal target programs today.

Healthcare marketing is going social and mobile. Still stuck on the traditional marketing means? Experience disruptive growth using new-age, digital solutions.

Adding influencer and physician outreach programs to your marketing kitty can drive favorable prospect engagement metrics. After all, Physician Preference Items (PPIs) usually trigger the innovation and adoption of emerging tech. In fact, since the healthcare industry is highly regulated, peer recommendations often become the gospel truth and influence purchase decisions.

So start by prioritizing ideal accounts you’d like to do business with. Then, execute sharp social campaigns using diverse segmentation across data like:

  • Full Name
  • Company
  • First Name
  • State
  • Country
  • NAICS Codes
  • Contact Title
  • Web Address
  • Phone Number
  • FAX Number
  • Geographical Location
  • LinkedIn Address
  • ZIP Code
  • Employee Size

Our highly accurate, intent-heavy customer database will prove resourceful to align the functions of your sales rep and marketing teams, and nurture a warm lead towards closing the deal. Done right, precision targeting using a segmented approach will help you deliver consistent brand experience and maximize favorable ROIs.

Deliver on the “Better Patient Care” Promise Every Time You Run a Target Program

Let us help you achieve scalable growth metrics using the following solutions and services:

  • Hyper-target core personas across geos using well-defined, smartly segmented healthcare Masterfile
  • Seek expert guidance for putting together a stellar service portfolio and crafting unique selling propositions
  • Leverage major social channels like LinkedIn, Twitter, Facebook, etc., to bring more sales-ready leads onboard
  • Eliminate disparity between sales and marketing touchpoints using real-time performance metrics
  • Regularly track movements of prospects through the sales funnel for personalized nurturing

Better Patient Care

  • Optimize key marketing strategies in response to changing healthcare landscape and customer expectations
  • Execute social campaigns based on niche product lines in specialized verticals cost-effectively

Now hack growth intelligently using custom-fit, omnichannel healthcare marketing to find, engage, and convert more relevant leads.

Connect With Our Digital Marketing Experts

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Ace the Triple AIM to captivate the most conversion-ready leads. Make a great case for care, health, and cost to gain the leadership buy-in.

Move Beyond Feature Selling. ConvertCaptivate Potential Leads by Creating Valuable Propositions.

Today, the key players in healthcare influencing buying decisions aren’t individual physicians but cost-driven administrators and data-driven committees composed of various stakeholders. That’s why if you’re still selling the same old way, you’re only inviting dwindling margins, frustrated sales personnel, and dissatisfied customers. The modern-day buyer only budges for the modern-day tactics.

With Lake B2B’s 360-degree digital solutioning, you can easily defend your value against the most stubborn of accounts. Establish a strong presence across multiple digital touchpoints and distribution mediums to gain that influencer buy-in readily.

Engaging decision-making committees only requires a single click. Connect now!

Reimagine the funnel experience for core buyers at every connect & experience 2x growth

Not aligning healthcare marketing to sales? You’re essentially putting your “golden goose” to rest.

Achieving better marketing and sales alignment in healthcare means achieving faster revenue growth and higher profitability.

Use our accurate, data-driven capabilities to ensure the following:

  • Execute highly immersive content to hook the audience and book direct meetings
  • Provide intent-rich, action-oriented prospect data for efficient sales operations
  • Help sales reps build stronger rapport with influencers by providing exclusive intel

Since field-based operations are now eating dust, aligning sales and marketing tactics can help mitigate informational gaps and avoid frequent funnel churn. With Lake B2B’s basket of niche solutions, now book pre-qualified sales appointments and position your brand meaningfully for double the reach.

Sell Smarter, Not Harder. Enjoy Explosive Outreach Using Cross-Channel Campaigning

Advocacy

Power Of Accurate

Glean the ever-evolving healthcare trends and market dynamics to never miss out on a sales opportunity

Online Behavior

Understand the inner workings of a clinician or admin-led selection committee across microsegments and verticals.

Hyper-Personalized Messages

Maximize your product value by influencing medical chiefs and core decision-makers 2x faster.

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With comprehensive, hawk-eyed TAM knowledge, gain the nod of approval from VACs et al. faster.

With Precise, Account-Based Intelligence, Ace Healthcare Campaigning Like Never Before

 customers’buying behavior

Gain a holistic, 360-degree TAM understanding to identify and geo-target primary influencers in healthcare.

staffing & recruitment needs

Take the account-driven approach to reach core customer personas on a personal level, and craft compelling propositions.

Build a solid brand

Engage prospects meaningfully across multiple touchpoints using cross-channel optimization for cross-selling and up-selling.

Optimize proposals

Leverage 24×7 digital marketing support to strategize and execute successful campaigns in real-time across multi-channels.

Healthcare Industry Bottlenecks

Common Healthcare Industry Bottlenecks You Should Address Today

  • Increasing consumerization of healthcare causing a diversification of the core audience and their expectations.
  • Optimizing the customer experience across touchpoints using a diverse marketing mix.
  • Gaining the nod of approval for medical equipment and device by providing quality clinical evidence and data.
  • Actively positioning brand on the customer radar for improved lead conversions and loyalty.
  • Continually changing customer expectations regarding product experiences and cost factors.
  • Boosting digital networking opportunities regardless of the geography, demographic, or size of the business prospect.

Wondering how best to overcome such challenges?
Speak to our healthcare marketing specialists today.

Schedule a Call