Data is an intellectual asset to your organization and to ensure it remains relevant and active, data enrichment is a must. Data Enrichment is undoubtedly one of the most crucial business functions today that can have a direct impact on your ROI.Your in-house data volume does not influence your campaign success ratio. You might procure your data from the best data vendor out there but the nature of data is such that data decay is an involuntary process.
The average data decay rate per month is 2.1%. Data decays due to multiple reasons including individuals changing jobs/ departments, phone numbers or moving from one location to another. It’s thereby logical to take control of your data and get it enriched within every 60-90 days as a business protocol.
Data enrichment is a process of refining your current in-house data to make it more accurate, relevant and worthwhile to ensure it’s a more valuable and intellectual organizational asset.
We can help you with a wide range of appending services including: