Blog - The World’s Leader in Data Research

Arun Pillai (Ron) April 17, 2019

“Data will talk to you if you are willing to listen” famously said entrepreneur Jim Berg... Read More

Gautam Mane (Josh) April 12, 2019

Businesses today are as much about communication as they are about sales. Successful business enterp... Read More

Arun Pillai (Ron) April 5, 2019

It is affirmed that men are from Mars and women from Venus when engaging the mind to carry out decis... Read More

Gautam Mane (Josh) March 29, 2019

There is no particular fixed quantum of buyer personas a company can create. However, as a general r... Read More

Arun Pillai (Ron) March 25, 2019

The value proposition of the ‘ideal buyer’ holds the key to understanding the process of buying.... Read More

Gautam Mane (Josh) March 20, 2019

Without visual aids, it is difficult to understand the concept of the ideal customer profile. A blue... Read More

Arun Pillai (Ron) March 15, 2019

To achieve results, B2B and ABM campaigns require a well-researched Ideal Customer Profile. It makes... Read More

Gautam Mane (Josh) March 11, 2019

When one is a digital marketer, it is easy to fall into falling in the trap of hoping that the same ... Read More

Arun Pillai (Ron) March 1, 2019

Use firmographic data like employee count and revenue to determine the size of a company and make a ... Read More