Growth hack to marketers – Surviving the impact of COVID-19 and growing post COVID-19

We all know the impact COVID-19 is having on our communities, marketers too have their own challenge...

Time To Play Your Best Marketing Move Amidst The COVID-19 Distress

It’s incredibly challenging to market anything during the most devastating times of the century, p...

How Marketers Can Handle Event Cancellations Amidst Coronavirus Fears

In the past couple of months, the COVID-19 outbreak has left the entire world breaking into a sweat....

The Value of Email Marketing in the current Social Media Uprising!

Today we have billions of people hovering over multiple social media platforms. For some, Facebook, ...

A Comprehensive Guide to B2B2C Marketing

It is common knowledge that most companies either sell to other business enterprises (B2B) or to end...

Data Cleansing vs. Data Enrichment: Know the Difference!

You must have noticed that at times a carefully-crafted campaign that tested well with a sample audi...

10 Reasons Why We Love Data

Successful businesses have always relied on some form of data since time immemorial through manual m...

Here’s Why There is No Substitute for Good Data

Increased proliferation of technology across devices and people has exposed previously unseen busine...

Refreshing Your Data: Why Is It Important?

We live in an era where data technologies are at the core of marketing strategies. Be it the key sou...

How Data Affects Your Revenue

The data being referred to in the title above is also called Big Data. Users are generating an insur...