Recent Posts

How to use intent data to work for you

How to use intent data to work for you
Arun Pillai (Ron) December 14, 2018
Intent data can be your ultimate weapon; don’t ignore this battle-ready tool For most account-base... Read More

Data Governance gaps will lead to attacks and ransom. Can you afford this risk?

Data Governance gaps will lead to attacks and ransom
Gautam Mane (Josh) December 13, 2018
The corporate cockpit deals with collaborative data management and several gaps need to be addressed... Read More

Voice search has altered consumer behavior. Are you rising to this challenge?

Arun Pillai (Ron) December 12, 2018
Several content marketing strategies have transformed with voice search. Is your brand able to measu... Read More

What is your data governance strategy?

Gautam Mane (Josh) December 11, 2018
Once you are ready to implement data governance, don’t jump right in. Devise a workable strategy f... Read More

Private sharing mode is on; digital marketers will need to re-strategize

How digital marketers can adapt to private sharing
Arun Pillai (Ron) December 10, 2018
Popular notion has been tilted to think that it is no longer cool to share photos, messages and feel... Read More

Is Data Quality the same as Data Governance?

Data Quality the same as Data Governance
Gautam Mane (Josh) December 7, 2018
Although often used interchangeably, data quality and data governance are two entirely different asp... Read More

4 ways to increase your Email Deliverability Ratio

4 ways to increase your Email Deliverability Ratio
Arun Pillai (Ron) December 6, 2018
Email deliverability has a direct impact on your campaign ROI. How effective is your email deliverab... Read More

5 Key Insights to Grow with Email Marketing

Gautam Mane (Josh) December 5, 2018
Begin your 2019 journey of email marketing by taking a look at the five most important learnings fro... Read More

Success Metrics to Help You to Improve Email Performance

Arun Pillai (Ron) December 4, 2018
Your emails can be the source of several useful pointers regarding how effective they are. Read on t... Read More