Recent Posts

What email marketing metrics do you track?

Email Marketing Metrics
Arun Pillai (Ron) February 19, 2019
Any marketer would tell you that every activity they carry out is only as good as the results it bri... Read More

How you can align to CMOs needs and seal the deal?

align to CMOs needs and seal the deal
Gautam Mane (Josh) February 18, 2019
Do you really have to ‘’pitch’’ to the CMOs to win the deal? Sometimes, ‘’pitching’’... Read More

Where do the CMOs gather info on new products, services, technologies, directions?

Where do the CMOs gather info on new products, services, technologies, directions?
Arun Pillai (Ron) February 15, 2019
In this digital age, consumers armed with the latest smartphones and the fastest possible internet c... Read More

What technologies are the CMOs looking forward to?

What technologies are the CMOs looking forward to?
Gautam Mane (Josh) February 14, 2019
Does technology play a significant role in CMOs game plan? The answer is a resounding Yes! Technolog... Read More

What external support do CMOs really want? What do they expect from the pitch-makers?

What external support do CMOs really want? What do they expect from the pitch-makers?
Arun Pillai (Ron) February 13, 2019
Do CMOs really need external support? Yes, they do. Things in the marketing world have changed drast... Read More

What are the KPIs for a CMO? How are they measured?

KPIs of CMO
Gautam Mane (Josh) February 12, 2019
Marketers are the front-end leaders of a brand and eventually, the company as such. But unfortunatel... Read More

Stop neglecting your marketing database

marketing database
Arun Pillai (Ron) February 8, 2019
Your marketing database is the most essential aspect of a perfect marketing kit – yet the most neg... Read More

Keeping customers delighted is harder than acquiring new ones. Should the CMO be involved here?

Customer Delight
Gautam Mane (Josh) February 7, 2019
’Customer Delight’’ is perhaps the one key phrase you can see everyone from the entry level ex... Read More

CMOs sharing borders with service delivery teams: After-sales service matters

CMOs
Arun Pillai (Ron) February 6, 2019
It’s a digital revolution going on out there. Companies are finding themselves against the wall wh... Read More