Recent Posts

Data Is the New Oil

Data Is the New Oil
Mike Connolly October 11, 2019
For the past few centuries, oil was considered to be the most valuable resource, without which the i... Read More

Top 5 Trends for Email Marketing in 2019

Top 5 Trends for Email Marketing in 2019
Gautam Mane October 10, 2019
If you have been involved in email marketing for years, and feel that there are no newer aspects to ... Read More

Data Reseller – What You Need to Be One and Why the Scope is Sky-Rocketing

Data Reseller – What You Need to Be One and Why the Scope is Sky-Rocketing
Arun Pillai October 3, 2019
Today, companies from all spheres of business generate tidal amounts of data during the course of th... Read More

The Role of Custom Data in Penetrating Highly Niche Markets

The Role of Custom Data in Penetrating Highly Niche Markets
Gautam Mane September 27, 2019
Reaching a niche target audience requires niche marketing efforts. When it comes to customer and lea... Read More

Five Pitfalls You Must Avoid to Make Your B2B Email Marketing campaign successful

Five Pitfalls You Must Avoid to Make Your B2B Email Marketing campaign successful
Arun Pillai September 19, 2019
The marketing of a product or a service by an organization to another organization is a completely d... Read More

Total Addressable Market (TAM) – And why it matters?

Total Addressable Market (TAM) – And why it matters?
Gautam Mane September 12, 2019
Very content with your fair-share of business, earning a good deal of repeat business, running campa... Read More

Five Reasons Why Email Marketing will Continue to Stay Popular among Digital Marketers

Five Reasons Why Email Marketing will Continue to Stay Popular among Digital Marketers
Gautam Mane September 5, 2019
Several decades back, companies looking to promote themselves used to print brochures and fliers. Th... Read More

10 Defining Marketing Trends That Will Help Increase The Effectiveness of B2B Marketing

10 Defining Marketing Trends That Will Help Increase The Effectiveness of B2B Marketing
Arun Pillai August 28, 2019
Just like the big fashion labels or the major automobile companies showcase the new designs for the ... Read More

Make Your Brand Findable. Use Social Media Marketing Strategically

Make Your Brand Findable. Use Social Media Marketing Strategically
Gautam Mane August 21, 2019
As marketers, you expect virality, high traffic, likes, shares and inclusion in all the chatter that... Read More