Category: Marketing

Being a Director of the Resellers Channel for over 8 years, Arun Pillai (Ron) serves a key position in Lake B2B Data Partners Group. Due to extensive experience inside and outside his domain in varied industries like healthcare, education technology etc., he has accurate knowledge to predict the next big thing in data with high accuracy. Follow him to get his latest take on the day’s biggest data marketing happenings.

Where do the CMOs gather info on new products, services, technologies, directions?

Where do the CMOs gather info on new products, services, technologies, directions?
Arun Pillai (Ron) February 15, 2019
In this digital age, consumers armed with the latest smartphones and the fastest possible internet c... Read More

What technologies are the CMOs looking forward to?

What technologies are the CMOs looking forward to?
Gautam Mane (Josh) February 14, 2019
Does technology play a significant role in CMOs game plan? The answer is a resounding Yes! Technolog... Read More

What external support do CMOs really want? What do they expect from the pitch-makers?

What external support do CMOs really want? What do they expect from the pitch-makers?
Arun Pillai (Ron) February 13, 2019
Do CMOs really need external support? Yes, they do. Things in the marketing world have changed drast... Read More

What are the KPIs for a CMO? How are they measured?

KPIs of CMO
Gautam Mane (Josh) February 12, 2019
Marketers are the front-end leaders of a brand and eventually, the company as such. But unfortunatel... Read More

Stop neglecting your marketing database

Arun Pillai (Ron) February 8, 2019
Your marketing database is the most essential aspect of a perfect marketing kit – yet the most neg... Read More

Keeping customers delighted is harder than acquiring new ones. Should the CMO be involved here?

Customer Delight
Gautam Mane (Josh) February 7, 2019
’Customer Delight’’ is perhaps the one key phrase you can see everyone from the entry level ex... Read More

CMOs sharing borders with service delivery teams: After-sales service matters

CMOs
Arun Pillai (Ron) February 6, 2019
It’s a digital revolution going on out there. Companies are finding themselves against the wall wh... Read More

Sharing borders with sales teams: Do the CMOs share sales revenue goals?

Revenue goals
Gautam Mane (Josh) February 5, 2019
So, we have had a fair understanding of the CMO roles, challenges and goals. Since we have had a fai... Read More

What is a good sales pitch when you pitch to the CMO?

Sales pitch
Arun Pillai (Ron) February 4, 2019
What would you pitch to a person who had seen it all as far as marketing is concerned? It is difficu... Read More