Category: Marketing

Being a Director of the Resellers Channel for over 8 years, Arun Pillai (Ron) serves a key position in Lake B2B Data Partners Group. Due to extensive experience inside and outside his domain in varied industries like healthcare, education technology etc., he has accurate knowledge to predict the next big thing in data with high accuracy. Follow him to get his latest take on the day’s biggest data marketing happenings.

Make no mistakes in creating a gender specific buyer persona

Make no mistakes in creating a gender specific buyer persona
Arun Pillai (Ron) April 5, 2019
It is affirmed that men are from Mars and women from Venus when engaging the mind to carry out decis... Read More

How Many Buyer Personas Should a Company have?

How Many Buyer Personas Should a Company have?
Gautam Mane (Josh) March 29, 2019
There is no particular fixed quantum of buyer personas a company can create. However, as a general r... Read More

Remain alert in the hunt as a sales team: The buyer’s profile is shape-changing often

Remain alert in the hunt as a sales team: The buyer’s profile is shape-changing often
Arun Pillai (Ron) March 25, 2019
The value proposition of the ‘ideal buyer’ holds the key to understanding the process of buying.... Read More

The Ideal Customer Profile blueprint: A step by step guide

The Ideal Customer Profile blueprint: A step by step guide
Gautam Mane (Josh) March 20, 2019
Without visual aids, it is difficult to understand the concept of the ideal customer profile. A blue... Read More

Is an Ideal Customer Profile the true north for better marketing?

Is an Ideal Customer Profile the true north for better marketing?
Arun Pillai (Ron) March 15, 2019
To achieve results, B2B and ABM campaigns require a well-researched Ideal Customer Profile. It makes... Read More

Firmographics: Take a cue to customize recommendations to each company

Firmographics: Take a cue to customize recommendations to each company
Arun Pillai (Ron) March 1, 2019
Use firmographic data like employee count and revenue to determine the size of a company and make a ... Read More

Individual accounts as markets in their own right: A peep into the ITSMA definition of ABM

Individual accounts as markets in their own right: A peep into the ITSMA definition of ABM
Arun Pillai (Ron) February 21, 2019
ITSMA is a community of thought leaders in the area of marketing. They provide a platform where the ... Read More

What is Account-Based Marketing or ABM?

What is Account-Based Marketing or ABM?
Gautam Mane (Josh) February 20, 2019
Let’s say you have a machine gun and are given a target to shoot at. You would do the best you cou... Read More

How you can align to CMOs needs and seal the deal?

How you can align to CMOs needs and seal the deal?
Gautam Mane (Josh) February 18, 2019
Do you really have to ‘’pitch’’ to the CMOs to win the deal? Sometimes, ‘’pitching’’... Read More