Category: Marketing

Gautam is a growth enabler for Top Fortunes with a strong focus on creating global business opportunities. He specializes in Direct Marketing, Strategic Sales, Lead Generation, Pre-sales, CRM and Data-driven marketing. Gautam is voted as one of Top 100 Technology Experts and is passionate about collaborating with all types of industries to ensure 100% growth with powerful data offerings. Gautam is an active part of the DMA (Direct Marketing Association) events in US and India and has been instrumental in devising some of the most result-driven marketing strategies.

When data dries up should marketers turn to purchased contacts? Weighing pros and cons is essential

When data dries up should marketers turn to purchased contacts? Weighing pros and cons is essential
Gautam Mane June 13, 2019
Urging people to join your email contact list is not easy as it sounds. There are many ways to do it... Read More

Why customers protect inbox from marketers who purchase lists? Yet, there is hope!

Why customers protect inbox from marketers who purchase lists? Yet, there is hope!
Arun Pillai June 5, 2019
Traditional digital marketing does not work anymore! By this we mean, marketers who choose the best ... Read More

Importance of email appending in email marketing

Importance of email appending in email marketing
Gautam Mane April 24, 2019
Businesses need sales as they constantly strive to reach out to their target audiences for newer pro... Read More

Make no mistakes in creating a gender specific buyer persona

Make no mistakes in creating a gender specific buyer persona
Arun Pillai April 5, 2019
It is affirmed that men are from Mars and women from Venus when engaging the mind to carry out decis... Read More

How Many Buyer Personas Should a Company have?

How Many Buyer Personas Should a Company have?
Gautam Mane March 29, 2019
There is no particular fixed quantum of buyer personas a company can create. However, as a general r... Read More

Remain alert in the hunt as a sales team: The buyer’s profile is shape-changing often

Remain alert in the hunt as a sales team: The buyer’s profile is shape-changing often
Arun Pillai March 25, 2019
The value proposition of the ‘ideal buyer’ holds the key to understanding the process of buying.... Read More

The Ideal Customer Profile blueprint: A step by step guide

The Ideal Customer Profile blueprint: A step by step guide
Gautam Mane March 20, 2019
Without visual aids, it is difficult to understand the concept of the ideal customer profile. A blue... Read More

Is an Ideal Customer Profile the true north for better marketing?

Is an Ideal Customer Profile the true north for better marketing?
Arun Pillai March 15, 2019
To achieve results, B2B and ABM campaigns require a well-researched Ideal Customer Profile. It makes... Read More

Firmographics: Take a cue to customize recommendations to each company

Firmographics: Take a cue to customize recommendations to each company
Arun Pillai March 1, 2019
Use firmographic data like employee count and revenue to determine the size of a company and make a ... Read More