Category: Email Marketing

Being a Director of the Resellers Channel for over 8 years, Arun Pillai (Ron) serves a key position in Lake B2B Data Partners Group. Due to extensive experience inside and outside his domain in varied industries like healthcare, education technology etc., he has accurate knowledge to predict the next big thing in data with high accuracy. Follow him to get his latest take on the day’s biggest data marketing happenings.

4 Ways to Use Email Marketing Effectively Along With Other Digital Marketing Channels

4 Ways to Use Email Marketing Effectively Along With Other Digital Marketing Channels
Arun Pillai June 20, 2019
Summary The use of email marketing does not need to be an alternative to all the other channels of c... Read More

Do’s & Don’ts of Using Email Append Service

Do’s & Don’ts of Using Email Append Service
Gautam Mane May 9, 2019
From older businesses relying solely on the postal address to enterprises looking to append or updat... Read More

Steps to maintain Data prior to Email Appending

Steps to maintain Data prior to Email Appending
Arun Pillai April 30, 2019
Maintaining data prior to email appending holds the key for an effective data appending campaign. By... Read More

How do businesses benefit from Email Appending?

How do businesses benefit from Email Appending?
Gautam Mane April 12, 2019
Businesses today are as much about communication as they are about sales. Successful business enterp... Read More

As your business grows, you will need multiple conditions and parameters for segmentation

As your business grows, you will need multiple conditions and parameters for segmentation
Arun Pillai February 27, 2019
Let us say you open a burger kiosk near your home. You might start off by making 30 burgers a day, f... Read More

What email marketing metrics are the most meaningful for your business?

What email marketing metrics are the most meaningful for your business?
Gautam Mane February 26, 2019
Digital marketers have so many weapons in their arsenals today. But of all those ways of promoting a... Read More

What engagement behaviors do you use to segment your email lists?

What engagement behaviors do you use to segment your email lists?
Arun Pillai February 25, 2019
One of the most popular ways of promoting a company’s products and services digitally is the use o... Read More

What parameters do you use to segment your email lists?

What parameters do you use to segment your email lists?
Gautam Mane February 22, 2019
We spoke earlier of how important email marketing campaigns are to your overall digital marketing st... Read More

What email marketing metrics do you track?

What email marketing metrics do you track?
Arun Pillai February 19, 2019
Any marketer would tell you that every activity they carry out is only as good as the results it bri... Read More