Category: Email Marketing

Being a Director of the Resellers Channel for over 8 years, Arun Pillai (Ron) serves a key position in Lake B2B Data Partners Group. Due to extensive experience inside and outside his domain in varied industries like healthcare, education technology etc., he has accurate knowledge to predict the next big thing in data with high accuracy. Follow him to get his latest take on the day’s biggest data marketing happenings.

Get Impressive Email Open Rates with these 8 Strategies

Get Impressive Email Open Rates with these 8 Strategies
Arun Pillai August 14, 2019
Summary We bring you a short blog that defines open rate for an email campaign, and then goes on to ... Read More

How Healthcare Marketers Can Use Email Marketing to Improve ROI

How Healthcare Marketers Can Use Email Marketing to Improve ROI
Arun Pillai July 29, 2019
As a marketer in a healthcare company, what does your toolkit typically consist of? You may have dev... Read More

6 Essential Pillars of a B2B Marketing strategy for a professional services firm

6 Essential Pillars of a B2B Marketing strategy for a professional services firm
Gautam Mane June 26, 2019
Summary If you are not selling a product but offering professional services, then these 6 strategies... Read More

4 Ways to Use Email Marketing Effectively Along With Other Digital Marketing Channels

4 Ways to Use Email Marketing Effectively Along With Other Digital Marketing Channels
Arun Pillai June 20, 2019
Summary The use of email marketing does not need to be an alternative to all the other channels of c... Read More

Do’s & Don’ts of Using Email Append Service

Do’s & Don’ts of Using Email Append Service
Gautam Mane May 9, 2019
From older businesses relying solely on the postal address to enterprises looking to append or updat... Read More

Steps to maintain Data prior to Email Appending

Steps to maintain Data prior to Email Appending
Arun Pillai April 30, 2019
Maintaining data prior to email appending holds the key for an effective data appending campaign. By... Read More

How do businesses benefit from Email Appending?

How do businesses benefit from Email Appending?
Gautam Mane April 12, 2019
Businesses today are as much about communication as they are about sales. Successful business enterp... Read More

As your business grows, you will need multiple conditions and parameters for segmentation

As your business grows, you will need multiple conditions and parameters for segmentation
Arun Pillai February 27, 2019
Let us say you open a burger kiosk near your home. You might start off by making 30 burgers a day, f... Read More

What email marketing metrics are the most meaningful for your business?

What email marketing metrics are the most meaningful for your business?
Gautam Mane February 26, 2019
Digital marketers have so many weapons in their arsenals today. But of all those ways of promoting a... Read More