Data Management

Category: Email Marketing

Use Lake B2B’s email marketing strategies to plan your email marketing, tele marketing and direct marketing campaigns & increase your ROI like never before.

Personalization and Data Privacy: Finding the Balance

While it’s true that customers today want personalized brand experiences, they may not like the fa...

How to Make the Most of Email Automation

Do you spend a lot of time working on emails, updating them, and figuring out the best time and day ...

A Guide to Ensuring Your Email List is Clean and Authentic

Effective marketing emails are the backbone of every digital marketing campaign. Keeping your email ...

Marketing Through Newsletters: A Guide for B2B Marketers

According to a Smart Insights report, emails have an average click-through rate of 3.57%. This makes...

How to Boost Deliverability With A Powerful Email Append?

Do you want to know what email appending is? Find out everything in our definitive guide! What is Em...

Email Marketing: The Queen Bee of Customer Retention

Email marketing has been the greatest boon to customer retention since the invention of the email it...

Are You Making These Email Marketing Mistakes? Here’s How To Fix Them

Even in the world of social media, video marketing, and SEO, email is a vital component in every B2B...

A Complete Guide To Improving Email Deliverability

16% of all the emails you send will end up in the spam folder. As a B2B business, that translates to...

The Guide to Sales Enablement and Customer Retention

Even though organizations worldwide spend trillions of dollars on marketing each year, several of th...

6 Easy but Powerful Email Marketing Hacks for 2022

To meet the ever-changing customer expectations, marketers are now leveraging newer content forms in...