Data Management

Category: Email Marketing

Use Lake B2B’s email marketing strategies to plan your email marketing, tele marketing and direct marketing campaigns & increase your ROI like never before.

What email marketing metrics are the most meaningful for your business?

Digital marketers have so many weapons in their arsenals today. But of all those ways of promoting a...

What engagement behaviors do you use to segment your email lists?

One of the most popular ways of promoting a company’s products and services digitally is the use o...

What parameters do you use to segment your email lists?

We spoke earlier of how important email marketing campaigns are to your overall digital marketing st...

What email marketing metrics do you track?

Any marketer would tell you that every activity they carry out is only as good as the results it bri...

4 ways to increase your Email Deliverability Ratio

Email deliverability has a direct impact on your campaign ROI. How effective is your email deliverab...

5 Key Insights to Grow with Email Marketing

Begin your 2019 journey of email marketing by taking a look at the five most important learnings fro...

Success Metrics to Help You to Improve Email Performance

Your emails can be the source of several useful pointers regarding how effective they are. Read on t...

Best Ways to Acquire Validated Email ids with Newsletter Sign Ups

Teaser: Are you tired of sending thousands of emails with no response? Here is how you can insert us...

3 Ways to Optimize ROI with Dynamic Email Content

Teaser: Here are three simple ways to make your email content more dynamic, so that your email marke...

Get the Best Traction on Your Emails by the Smart Use of Videos

Teaser: Learn about the different ways in which you can take your emails beyond text, and also the a...