Category: Data Management

Being a Director of the Resellers Channel for over 8 years, Arun Pillai (Ron) serves a key position in Lake B2B Data Partners Group. Due to extensive experience inside and outside his domain in varied industries like healthcare, education technology etc., he has accurate knowledge to predict the next big thing in data with high accuracy. Follow him to get his latest take on the day’s biggest data marketing happenings.

How the power of data can change your direct mail results

How the power of data can change your direct mail results
Arun Pillai April 17, 2019
“Data will talk to you if you are willing to listen” famously said entrepreneur Jim Berg... Read More

Are you using these parameters yet for segmentation of prospects?

Are you using these parameters yet for segmentation of prospects?
Gautam Mane March 11, 2019
When one is a digital marketer, it is easy to fall into falling in the trap of hoping that the same ... Read More

Engagement metrics: Easy, sensible way for segmentation on most platforms

Engagement metrics: Easy, sensible way for segmentation on most platforms
Gautam Mane February 28, 2019
Email engagement is an easy and sensible way to segment your email lists, and most platforms have th... Read More

Relevant? Unique? Enough? Understanding the need for data enrichment and net new data

Relevant? Unique? Enough? Understanding the need for data enrichment and net new data
Gautam Mane January 3, 2019
Anything to do with digital marketing has a set of data as its starting point. The success of any ca... Read More

Stop miscalculating the ROI; start enriching raw data for business

Stop miscalculating the ROI; start enriching raw data for business
Gautam Mane January 2, 2019
Nearly 12% of revenue is lost due to duplication of raw data which has adverse effects on the ROI. D... Read More

Top 6 result-critical benefits with Data Enrichment

Top 6 result-critical benefits with Data Enrichment
Gautam Mane December 27, 2018
Data enrichment has recorded a whopping 80% growth this year and what’s remarkable is that this ge... Read More

Data Segmentation is a pre-requisite for ABM Success

Data Segmentation is a pre-requisite for ABM Success
Gautam Mane December 17, 2018
Most B2B digital marketers are adopting an ABM based approach nowadays, and they start off the proce... Read More

How to use intent data to work for you

How to use intent data to work for you
Arun Pillai December 14, 2018
Intent data can be your ultimate weapon; don’t ignore this battle-ready tool For most account-base... Read More

Data Governance gaps will lead to attacks and ransom. Can you afford this risk?

Data Governance gaps will lead to attacks and ransom. Can you afford this risk?
Gautam Mane December 13, 2018
The corporate cockpit deals with collaborative data management and several gaps need to be addressed... Read More