By continuing to visit and use our website and/or services, you (the user) agree to this Policy and the subsequent usage of personal data as stated henceforth, or amended hereafter.
To report any violations or abuse of our services, or to register any concerns regarding this policy, contact Lake B2B by mail (email@example.com) or call 1 (800) 710-5516.
Lake B2B complies with all relevant federal, state, and international laws (including GDPR) applicable to data privacy and usage, and adopts the subsequent guidelines / procedures / best practices established by industry groups in which we are a contributing member, including the Direct Marketing Association (DMA). The reflection to our strict data privacy and usage controls is witnessed in our contracts and agreements with customers.
1.1. User information compiled by Lake B2B incorporates several data elements for businesses and consumers. The information is acquired from reliable sources (Sec. 1.2) and we take utmost care through specific quality control procedures to verify and maintain the accuracy of the said information.
1.2.Our Business to Business Marketing database is sourced from the following reputed sources:
1.3 We also collect information on our website and other branded websites, where from time to time we act as an agent to collect data for some of our partners. When filling out subscription or information request forms, visitors are required to fill out personal data that includes name, official email addresses, and phone number(s) as applicable. This is in order to serve our clients and visitors better at their own convenience.
1.4 The information we collect is used to create demographic profiles of our subscribers, clients, and visitors so we can improve the content of our website and email alerts.
2.1. Lake B2B reserves full ownership over the information collected on this domain (https://www.lakeb2b.com) and its subsidiaries. The said information is collected from reputed sources (Sec. 1.2) and from different points in the said domain and its sub-domains. We will not sell, share, and/or rent the said data to third-party vendor(s) in other ways than disclosed as below:
Sections 2.2 and 2.3 discuss the above conditions in detail.
2.2. Usage of Personal Data
2.2.1. We lawfully process subject data with the sole objective to fulfill our “legitimate interests”. The following includes an extensive yet non-exhaustive list of “legitimate interests” under which we operate:
2.2.2. The data and content provided or made available to us by users across our different Services is used in the collection, compilation and collation of data of respective subjects. Subject data is also used in conducting research and development programs to improve user experiences across our digital spectrum, and for the overall improvement of our Services.
2.2.3. We notify subjects about the usage of their data in writing, through emails and/or other media as available (SMS, push notifications etc.) and agreed by both parties. Our communications may also include:
2.2.4. We do not use personal data to engage in automated decision-making about subjects.
2.3. Sharing of Personal Data
2.3.1. We share subject data with:
2.3.2. Under special circumstances, we may disclose your data to other third parties too. Such circumstances may include and not be limited to:
2.3.3. We ensure maximum contractual and operational safeguards in the instance of third-party processing of subject data.
2.4. Subject Rights for Data Security, Accuracy & Retention
2.4.1. Under applicable data privacy regulations, subjects may:
To exercise any of the rights listed above, please email us at firstname.lastname@example.org or write to us at the following address: Lake B2B, 1 Byram Brook Place, Armonk, NY 10504.
2.4.2. Opt-out Policy:
This is in accordance to data subject rights (Sec. 2.4.1) as applicable per region. Upon your request, Lake B2B will:
Visitors and users should be aware that we cannot always delete all historical data records, and this is in compliance to legal audits and financial reporting purposes which we are obliged to participate in.
2.4.3. In case of breaches or any other data-related concerns (subject to this privacy statement), subjects may lodge complaints with their regional data privacy regulator. For UK citizens, it is the Information Commissioner’s Office. Concerns in these regards can be directly reported at http://www.ico.org.uk/concerns.
2.4.4. We retain subject data for as long as it is reasonably necessary, for providing our Services. Such data is anonymized in the least reasonably practical time-frame after the subject stops using our Services.
2.4.5. Sufficient safeguards are taken while transferring subject data to other countries. We are obliged to provide a copy of said safeguards and related privacy rights on request by the subjects in concern. Sufficient safeguards are taken while transferring subject data to other countries. We are obliged to provide a copy of said safeguards and related privacy rights on request by the subjects in concern.
At Lake B2B, we give utmost importance to safeguard your privacy, at every step of processing or storing your personal information. We take every step to protect the confidentiality and security of the said data. We apply state-of-the-art servers with the latest encryption technologies. To provide you better services, without causing any disruption to your experience with us, we may share your personal information with partners only whose products/services are relevant to you.
3.1. Lake B2B ensures that all customer data remains the property of the respective customers. We also do not use, rent, sell, transfer, or otherwise expose the contents of the tracking information resulting from click-through, messages opened, messages read, or eCommerce conversions. Lake B2B provides an SSL encrypted, password-protected mechanism for viewing and extracting customer data.
3.2. We maintain all customer data in a carrier-class secure facility protected by firewalls and other security systems. These measures are designed to protect visitor and client information from loss, misuse, and/or unauthorized alterations.
3.3. We avail third party operators to process credit card information of users. This intermediary is solely a link in the distribution chain and is not permitted to store, retain, or use the information provided except for the sole purpose of processing transactions between Lake B2B and its clients. We restrict access to this information to only those employees who require the information for the said services.
How does Lake B2B operate its tracking technology?
Lake B2B uses single-pixel gif images to count web page accesses and gather some general statistical information (such as, if an email has been opened or read). Collected information is tied to the users’ personally identifiable information to provide offers and improve the content of the site for the user. This profile is used to tailor the corresponding user’s experience on our website and to direct relevant marketing promotions to them. We do not share your profile with other third parties.
Lake B2B’s website or messages may contain links to other (third-party) websites. Lake B2B is not responsible for the privacy practices or the content of such “other” websites. Third parties may independently collect information about website visitors when users view ads or other communications from third parties through Lake B2B products or services. Visitors must contact the third-party companies directly regarding actions on these matters.
In addition, the existence of a link to another site or resource from Lake B2B does not constitute our recommendation or endorsement of such. We do not accept any responsibility or liability for any information leakage at any of the sites linked to/from this directory and henceforth advice you to use such sites at your own risk.
These policies are part of our broader reaching Acceptable Use Policy that each of our clients are contractually bound to. Violation of this policy will lead to speedy termination of all access to Lake B2B’s applications, servers, and network.
We review the content of email campaigns sent through our platform to verify compliance with the state, national, and/or international laws. In this regard, we use software with content algorithms to track the content of said email campaigns. This filtering benefits all users who avail our Services and it reduces bounces and ensures high deliverability.