Lake B2B is the single Most Important source of Master Database for most top Automotive Manufacturing Organizations
Lake B2B is the leading provider of business and consumer database licensing solutions for the automotive manufacturing sector. By utilizing our data licensing solutions consisting of 241,785 databases, automotive manufacturers can get access to high quality, verified and consistent data. We will help you achieve data management efficiency and thereby achieve effective spare parts management. We create your master data from a database that provides details of each part with a consistent product description.
Manufacturing companies strive to create additional distribution channels for their products and services. In order to do so, they build consumer portals that use email address as an important account identifier. This email identifier is well maintained, along with the credit card or bank account information used for billing purposes. Consequently, manufacturing companies are lacking complete, accurate, and holistic information about their customers, which impacts the efficiency of marketing, risk management and ultimately the business profitability.
More recently, many automotive manufacturers are selling directly to their customers using the internet portals. Therefore the challenge to maintain a single-customer view, whether the customer purchased from a store or the portal is even more challenging. Continuously growing data stocks are currently atrend in the automotive industry. Whether it is to review or rectify a specific challenge, accurately categorized data is a business requisite. Automotive manufacturing companies need to cope with the challenge of gathering, storing, managing, and simply making sense of the vast amounts of customer or vehicle data collected by sensors and embedded devices. Ensuring the security of this data is and will continue to be of vital importance.
Lake B2B follows a meticulous approach that combines data sourced from traditional and digital platforms that reflects key insights about consumers and their buying behavior. We resolve highly fragmented customer data and enrich it to enable cross-sell and up-sell opportunities during servicing. It thereby improves campaign management processes while maintaining security of customer data in local dealerships system.
“We began working with Lake B2B three years ago and they impressed us tremendously with their well-defined, strategic approach to data licensing solutions. Their love for what they do is apparent and their enthusiasm is accompanied with a clear consistent reporting system that keeps us well informed of their progress towards our goals. We are happy to be expanding our partnership with Lake B2B, and look forward to many future successes with their team.”
Senior Automotive Technology Specialist, Manufacturing Unit
“We spend a significant amount on market data. It feels comfortable to know that its administration is controlled by true market data specialists. Lake B2B’s reports provide exactly the right information we need.”
Vice President for Strategy and Business Developments, Centre for Research & Automotive Development