Data Management
Email Marketing
Market Research
Marketing
Healthcare Marketing

7 Ways B2B Email Appending Improves Your Marketing Performance

In the competitive world of B2B marketing, data accuracy is a make-or-break factor. Outdated or incomplete contact lists can waste...

Read Blog

How the power of data can change your direct mail results

"Data will talk to you if you are willing to listen" famously said entrepreneur Jim Bergeson. Data today has the...

Read Blog

How do businesses benefit from Email Appending?

Businesses today are as much about communication as they are about sales. Successful business enterprises understand the significance of apt...

Read Blog

From Data to Persona: Creating Targeted Messages with Gender Intelligence

In the era of personalization, generic messaging no longer cuts it. Marketers are being challenged to go deeper not just...

Read Blog

How Many Buyer Personas Should a Company have?

There is no particular fixed quantum of buyer personas a company can create. However, as a general rule the number...

Read Blog

Top 5 Use Cases of B2B Data Services in Account-Based Marketing (ABM)

Account-Based Marketing (ABM) has transformed how B2B marketers approach sales by focusing on high-value target accounts instead of broad audiences....

Read Blog

The Ideal Customer Profile blueprint: A step by step guide

Crafting the Perfect Ideal Customer Profile for Effective B2B Lead Generation In today’s competitive B2B landscape, businesses can no longer...

Read Blog

10 Ideal Customer Profile (ICP) Examples by Industry

 Why Ideal Customer Profiles Matter An Ideal Customer Profile (ICP) defines the company or individual that would benefit most from...

Read Blog

Are you using these parameters yet for segmentation of prospects?

When one is a digital marketer, it is easy to fall into falling in the trap of hoping that the...

Read Blog