Data Management
Email Marketing
Market Research
Marketing
Healthcare Marketing

From Data to Persona: Creating Targeted Messages with Gender Intelligence

In the era of personalization, generic messaging no longer cuts it. Marketers are being challenged to go deeper not just...

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How Many Buyer Personas Should a Company have?

There is no particular fixed quantum of buyer personas a company can create. However, as a general rule the number...

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Remain alert in the hunt as a sales team: The buyer’s profile is shape-changing often

The value proposition of the ‘ideal buyer’ holds the key to understanding the process of buying. It might involve an...

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The Ideal Customer Profile blueprint: A step by step guide

Crafting the Perfect Ideal Customer Profile for Effective B2B Lead Generation In today’s competitive B2B landscape, businesses can no longer...

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Is an Ideal Customer Profile the true north for better marketing?

To achieve results, B2B and ABM campaigns require a well-researched Ideal Customer Profile. It makes all the difference in targeting...

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Are you using these parameters yet for segmentation of prospects?

When one is a digital marketer, it is easy to fall into falling in the trap of hoping that the...

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Firmographics: Take a cue to customize recommendations to each company

Use firmographic data like employee count and revenue to determine the size of a company and make a personalized recommendation...

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As your business grows, you will need multiple conditions and parameters for segmentation

Let us say you open a burger kiosk near your home. You might start off by making 30 burgers a...

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What email marketing metrics are the most meaningful for your business?

Digital marketers have so many weapons in their arsenals today. But of all those ways of promoting a product or...

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