Data Management
Email Marketing
Market Research
Marketing
Healthcare Marketing

A/B Testing B2B Email Campaigns: The Ultimate Guide to Statistical Significance

A/B testing has become a non-negotiable in modern B2B email marketing strategies. It allows marketers to compare different versions of...

Read Blog

The Impact of Bad Data Hygiene on Business Revenue

Marketers in every industry work with large contact databases that allow them to reach the right prospects. Naturally, maintaining and...

Read Blog

How Customer Profiling Can Improve Your MROI

As marketers today grapple with more data than ever, they have an incredible opportunity to create rich customer profiles. A...

Read Blog

Contact Intelligence- How Global Healthcare Giants Are Making the Most of It

As a diverse industry, healthcare giants are getting into specialized fields to focus on every aspect of human life. From...

Read Blog

8 Hacks for Every Result Focused Healthcare Marketer

The healthcare industry has shifted from being a volume-based, physician centric industry to a quality-based, patient centric one. As a...

Read Blog

Data Is the New Oil

For the past few centuries, oil was considered to be the most valuable resource, without which the industrial economy would...

Read Blog

Top 5 Trends for Email Marketing in 2019

If you have been involved in email marketing for years, and feel that there are no newer aspects to cover,...

Read Blog

Data Reseller – What You Need to Be One and Why the Scope is Sky-Rocketing

Today, companies from all spheres of business generate tidal amounts of data during the course of their interactions with their...

Read Blog

The Role of Custom Data in Penetrating Highly Niche Markets

Reaching a niche target audience requires niche marketing efforts. When it comes to customer and lead data, the one-size-fits-all approach...

Read Blog