Author: Bryan Scott(Amarjit)

Chief Sales Officer | Lake B2B, Years of experience in the industry: 15 years Area(s) of expertise : Digital Strategy, ABM, Demand Generation, Data-Driven Marketing Solutions, Intent-Based Data, AI and Marketing Automation, Cross-Industry Campaign Leadership (Technology & Healthcare), Client Relationship Management. With over 15 years of experience in B2B marketing, Bryan Scott is a seasoned leader specializing in digital strategy, demand generation, and content-led growth. As the Chief Sales Officer at Lake B2B, Bryan has successfully led multiple award-winning campaigns across technologyand healthcare sectors, driving business growth and delivering impactful results. Bryan’s expertise lies in driving business growth with data-driven marketing solutions, empowering brands—from startups to SMBs and enterprise-level organizations—to leverage AI and intent-based data for higher ROI. He is passionate about bridging the gap between data and storytelling, using actionable insights to create compelling narratives that resonate with audiences and optimize marketing performance. Through his strategic vision and leadership, Bryan ensures that Lake B2B consistently delivers innovative and transformative marketing solutions, helping clients across all stages of growth unlock new opportunities and achieve measurable success in an increasingly competitive market.

8 Go-To Strategies for Building a Robust Sales Pipeline

No one ever became successful without a rock-solid sales pipeline. So if you’re starting in bu...

The Components of a Successful B2B Christmas Email Campaign

The holiday season is upon us! This time of year, everyone is thinking about the holiday email marke...

10 Email Marketing Stats to Keep You Ahead of the Curve

Email marketing is an effective way to keep in touch with your customers and prospects. It’s n...

Transform Marketing to Hospitals Using Accurate Physician Data

According to Google Think Insights, physicians are among the top key influencers in a hospital for p...

5 Steps to Setting Smart Sales Targets and Goals for Your Business

“The trouble with not having a goal is that you can spend your life running up and down the fi...

10 Cold Email Subject Lines That Are Proven to Work

Deciding on a subject line is tricky, more so when you are writing a cold email. You ideally want at...

CTO Contact Data How to get your hands on it

CTO or Chief Technical Officer is a top brass executive responsible for the management of the organi...

Top Skills B2B Marketers should possess in 2021

We live in a world of Buyer’s market. Gone are the days when people waiting for monthly grocer...

Data Intelligence For Automotive Industry

Data intelligence is the cornerstone of every successful marketing and outreach campaign. No matter ...

How to Build High-Quality Prospect Data?

For profitable and quicker ROIs, you need premium prospect data by your side. Both your sales and ma...