CTO Contact Data How to get your hands on it
Bryan Scott(Amarjit), April 23, 2021
CTO or Chief Technical Officer is a top brass executive responsible for the management of the organization’s technological needs as well and Research and Development. They oversee the development and communication of all new technology products built for the company. It is a privilege and a position of great responsibility. They are people of influence in their companies and the industry.
CTOs are one of the decision-makers of their companies and can be a great contact for sales and marketing executives. However, given their position, CTOs are often private about their contact information and wary of numerous people approaching them for unwanted reasons. In such cases, even when you have a great product and pitch, it can be difficult to connect with a CTO.
CTOs might be unresponsive or difficult to reach, but connecting with them will yield a far greater result than connecting with a mid-level manager or lower.
So here are some useful ways to get your hands on CTO contact data.
Traditional Networking is one of the most effective ways to connect with a CTO. People tend to consider small meetings as their favorite forms of communication. Not to be confused by an elevator pitch. An Elevator pitch, while it can be effective in some cases, is usually considered as an ambush and can fair negatively for you. Traditional networking is when you meet the CTO in a small gathering. The meeting can be formal or informal, depending upon the setting.
Look into your network and connect with people who can provide you with the opportunity to meet the CTO. You can get a lot more work done by connecting with the CTO in person, talking about your product and the marketing plan. One to one networking adds a personal touch, it will give the impression that you are serious about a collaboration or business dealings.
However, there are a few things that need to be taken care of. First of all, do thorough research on targeting the right person for your plan. The conversation has to be crisp, as most CTOs have a tight schedule.
While it remains to be the most productive way to connect with a CTO it can be difficult to get actual face time with them. In the era of a world pandemic and everyone practicing social distancing, offline networking has taken a backseat. So here are other methods to get the CTO’s contact details.
Online networking is another great option to get a CTO’s contact details. However, it is a more subtle technique than sending a request to your contact. Unsolicited connection requested often go unanswered or rejected. An effective way would be to create and post content to adversaries that will help you reach your target audience. Collaborate with the people in the CTO’s network, or work with them to introduce you to the CTO. A Social media platform like LinkedIn is a great option to connect with people.
On the other hand, people tend to respond to a direct conversion when they have a good reputation and following on social media. However, it can only get you so far. Before approaching the CTO, it is important to gain as much information as possible, about their workplace, the company’s work, and current events, etc. A CTO’s performance is improving the technology used in their company. So your pitch needs to be relevant to their KRAs to gain maximum attention.
There are two approaches to this method. You could curate your own list by visiting various platforms and collecting the contact details of the CTOs. However, there are various disadvantages to this. first of all, contact details mentioned on these platforms are usually those that people do not regularly check, but created for the specific purpose of having an online profile. Secondly, even if they share their real contacts, it is a cumbersome task to excavate and scavenge the details of every CTO on your list. Every good marketing and sales executive knows that getting a positive response from all the people on your list is impossible. Your initial list will consist of hundreds of entries, and individually finding the contact details could prove tiring and demoralizing. Not to mention time and resources.
Here is where mailing lists come in. Many companies offer customer databases based on your custom needs. In these mailer lists, you can obtain contact details of all the CTOs on the list, in addition to specialty databases according to the variables you want such as industry, geography, company type, functions, etc. These mailer lists are tailor-made for your requirements with the latest contact information. Using this information, you can target CTOs effectively and quickly. Besides, it will help you narrow down your search list and find the right prospects. Not only that, these lists provide relevant details such as contact numbers, email IDs, job title, postal address, etc. Once you have this data, you can easily connect with the relevant CTOs. It not only saves time but also saves you from making colds calls and emails.
Having this information is just half the battle. Even if you are sending cold emails or making cold calls, it is vital to do your research before connecting. As stated before, CTOs tend to have a tight schedule and can only give you so much time. They should not feel like you have wasted their time. in the long run, you need to build a relationship with them. so that even if you are not successful in your endeavor the first time around, you can connect with them the next time you need to strike a deal.
Using a combination of the abovementioned methods will give you a higher probability of succeeding. The goal is to connect with the CTO. By following these techniques, you will separate yourself from the rest of the competition, giving you a chance to actually connect with them and have a productive conversation.