Author: Bryan Scott(Amarjit)

Bryan Scott(Amarjit), Sales Director at Lake B2B is known to build strong client relationships & partnerships that are based on the foundation of trust. He’s been instrumental in implementing growth-driven strategies to accomplish breakthrough sales objectives. He’s spent the last 10 years evangelizing data-driven strategies across global enterprises and has positioned Lake B2B as the go-to brand for quality B2B data offerings. On the personal front, Amarjit is an ardent traveller with exceptional photography skills and enjoys a huge fan following on social channels.

What is Healthcare Business Intelligence

Business Intelligence (BI) in Healthcare refers to the collection, integration, analysis, and presen...

Building Effective Segmentation Strategies with B2B Database Insights

Role of Segmentation in B2B Targeted marketing campaigns  In B2B marketing, understanding your ...

Top 10 Healthcare Email Marketing Best Practices for Doctors

Email marketing serves as a powerful tool for doctors to connect with patients, build trust, and pro...

Importance of Account-based Marketing in Healthcare Marketing

  Account-based Marketing  Account-based marketing refers to selecting high-value accounts tha...

The Impact of GDPR and Other Privacy Regulations on B2B Marketing Practices

What is GDPR?  GDPR which stands for General Data Protection Regulation is a regulation that came i...

Why Integration of ERP and CRM Systems into Sales and Marketing is Important?

When handling a business, having all your systems working together is prudent to ensure quality serv...

B2B Lead Generation Strategies For Financial Companies: What You Need To Know

From the IT services industry to the retail and manufacturing industry, every sector invests in B2B ...

The Top 10 CEOs Leading Innovation In America

Businesses today are as fast-paced as they are dynamic. And the key to staying ahead of the curve is...

Top 10 New Technology Trends that You Should Keep an Eye on in 2023

Technology influences all walks of human life. Whether businesses, governments, or the general publi...

What Is Business Process Analysis And How Do You Use It?

Regardless of the size or industry a company belongs to, it has several business processes that ensu...