Author: Bryan Scott(Amarjit)

Chief Sales Officer | Lake B2B, Years of experience in the industry: 15 years Area(s) of expertise : Digital Strategy, ABM, Demand Generation, Data-Driven Marketing Solutions, Intent-Based Data, AI and Marketing Automation, Cross-Industry Campaign Leadership (Technology & Healthcare), Client Relationship Management. With over 15 years of experience in B2B marketing, Bryan Scott is a seasoned leader specializing in digital strategy, demand generation, and content-led growth. As the Chief Sales Officer at Lake B2B, Bryan has successfully led multiple award-winning campaigns across technologyand healthcare sectors, driving business growth and delivering impactful results. Bryan’s expertise lies in driving business growth with data-driven marketing solutions, empowering brands—from startups to SMBs and enterprise-level organizations—to leverage AI and intent-based data for higher ROI. He is passionate about bridging the gap between data and storytelling, using actionable insights to create compelling narratives that resonate with audiences and optimize marketing performance. Through his strategic vision and leadership, Bryan ensures that Lake B2B consistently delivers innovative and transformative marketing solutions, helping clients across all stages of growth unlock new opportunities and achieve measurable success in an increasingly competitive market.

B2B Marketing Data Providers: The Ultimate Guide for Data-Driven Campaigns

In today’s competitive digital landscape, B2B marketing data providers are essential allies for bu...

Choosing Your Data Partner: A Guide to Selecting the Best B2B Data Provider

In the fast-paced world of business-to-business (B2B) operations, accurate and comprehensive data is...

ICP vs Buyer Persona: Which One Do You Need for B2B Marketing?

B2B marketers are always looking for ways to sharpen their strategies, connect better with their aud...

How to Build a Scalable B2B Lead Generation Funnel?             

Building a scalable B2B lead generation funnel isn’t just about attracting any leads, it’...

What is Healthcare Business Intelligence

Business Intelligence (BI) in Healthcare refers to the collection, integration, analysis, and presen...

Building Effective Segmentation Strategies with B2B Database Insights

Role of Segmentation in B2B Targeted marketing campaigns  In B2B marketing, understanding your ...

Top 10 Healthcare Email Marketing Best Practices for Doctors

Email marketing serves as a powerful tool for doctors to connect with patients, build trust, and pro...

Importance of Account-based Marketing in Healthcare Marketing

  Account-based Marketing  Account-based marketing refers to selecting high-value accounts tha...

The Impact of GDPR and Other Privacy Regulations on B2B Marketing Practices

What is GDPR?  GDPR which stands for General Data Protection Regulation is a regulation that came i...

Why Integration of ERP and CRM Systems into Sales and Marketing is Important?

When handling a business, having all your systems working together is prudent to ensure quality serv...