Author: Arun Pillai

Being a SVP - Enterprise Customers & Global Resellers Channel for over 8 years, Arun Pillai serves a key position in Lake B2B Data Partners Group. Due to extensive experience inside and outside his domain in varied industries like healthcare, education technology etc., he has accurate knowledge to predict the next big thing in data with high accuracy. Follow him to get his latest take on the day’s biggest data marketing happenings.

How Data Affects Your Revenue

The data being referred to in the title above is also called Big Data. Users are generating an insur...

Data Enrichment Best Practices

In a hyper-competitive business landscape, the right marketing data is the tool that can take an org...

Tips on Purchasing Quality B2B Email Lists

In this customer-led era, the only way to garner more customer response and better results is by kno...

The Impact of Bad Data Hygiene on Business Revenue

Marketers in every industry work with large contact databases that allow them to reach the right pro...

Contact Intelligence- How Global Healthcare Giants Are Making the Most of It

As a diverse industry, healthcare giants are getting into specialized fields to focus on every aspec...

Data Reseller – What You Need to Be One and Why the Scope is Sky-Rocketing

Today, companies from all spheres of business generate tidal amounts of data during the course of th...

Five Pitfalls You Must Avoid to Make Your B2B Email Marketing campaign successful

The marketing of a product or a service by an organization to another organization is a completely d...

Get Impressive Email Open Rates with these 8 Strategies

There are so many aspects of digital marketing that a marketer can use today. The marketing efforts ...

How Healthcare Marketers Can Use Email Marketing to Improve ROI

As a marketer in a healthcare company, what does your toolkit typically consist of? You may have dev...

5 Things Marketers Can Do This Year to Increase Healthcare Leads

The New Year brings new goals, new objectives and even higher targets. For healthcare decision maker...