Author: Arun Pillai

Being a SVP - Enterprise Customers & Global Resellers Channel for over 8 years, Arun Pillai serves a key position in Lake B2B Data Partners Group. Due to extensive experience inside and outside his domain in varied industries like healthcare, education technology etc., he has accurate knowledge to predict the next big thing in data with high accuracy. Follow him to get his latest take on the day’s biggest data marketing happenings.

5 tips for Performance Marketing To Providers

Healthcare Marketers spend billions of dollars each year trying to influence physicians and surgeon...

Unlock Outbound Lead Generation with These Hacks

Without scalable prospects, there can be no sales and hence, no business growth. Smart marketers ide...

Email Marketing in the Age of Coronavirus

At this point, it would be naïve not to acknowledge the economic downturn sustained by businesses a...

Growth hack to marketers – Surviving the impact of COVID-19 and growing post COVID-19

We all know the impact COVID-19 is having on our communities, marketers too have their own challenge...

Time To Play Your Best Marketing Move Amidst The COVID-19 Distress

It’s incredibly challenging to market anything during the most devastating times of the century, p...

How Marketers Can Handle Event Cancellations Amidst Coronavirus Fears

In the past couple of months, the COVID-19 outbreak has left the entire world breaking into a sweat....

A Comprehensive Guide to B2B2C Marketing

It is common knowledge that most companies either sell to other business enterprises (B2B) or to end...

Data Cleansing vs. Data Enrichment: Know the Difference!

You must have noticed that at times a carefully-crafted campaign that tested well with a sample audi...

Here’s Why There is No Substitute for Good Data

Increased proliferation of technology across devices and people has exposed previously unseen busine...

How Data Affects Your Revenue

The data being referred to in the title above is also called Big Data. Users are generating an insur...