Author: Arun Pillai (Ron)

Being a Director of the Resellers Channel for over 8 years, Arun Pillai (Ron) serves a key position in Lake B2B Data Partners Group. Due to extensive experience inside and outside his domain in varied industries like healthcare, education technology etc., he has accurate knowledge to predict the next big thing in data with high accuracy. Follow him to get his latest take on the day’s biggest data marketing happenings.

Private sharing mode is on; digital marketers will need to re-strategize

How digital marketers can adapt to private sharing
Arun Pillai (Ron) December 10, 2018
Popular notion has been tilted to think that it is no longer cool to share photos, messages and feel... Read More

4 ways to increase your Email Deliverability Ratio

4 ways to increase your Email Deliverability Ratio
Arun Pillai (Ron) December 6, 2018
Email deliverability has a direct impact on your campaign ROI. How effective is your email deliverab... Read More

Success Metrics to Help You to Improve Email Performance

Arun Pillai (Ron) December 4, 2018
Your emails can be the source of several useful pointers regarding how effective they are. Read on t... Read More

Best Ways to Acquire Validated Email ids with Newsletter Sign Ups

Arun Pillai (Ron) November 30, 2018
Teaser: Are you tired of sending thousands of emails with no response? Here is how you can insert us... Read More

Get the Best Traction on Your Emails by the Smart Use of Videos

Arun Pillai (Ron) November 28, 2018
Teaser: Learn about the different ways in which you can take your emails beyond text, and also the a... Read More

8 Ways to Grow MROI with Emails – Marketers Listen Up

Arun Pillai (Ron) November 26, 2018
Every business thrives on performance internally and externally. When their digital teams avoid mark... Read More

What makes a subscriber click and get you open rates?

Arun Pillai (Ron) November 22, 2018
A high-performing email begins with a fabulous subject line. A digital marketing head taps four thin... Read More

Do you know your industry benchmark for email open rates?

Arun Pillai (Ron) November 20, 2018
Double yours with ‘walkaway’ prospects and email automation   For digitally savvy marketers... Read More

Digital-savvy marketers should use webinars to increase authentic email databases

Arun Pillai (Ron) November 16, 2018
Sticking your neck out is painful to make email marketing work. Will webinars help or adding mail te... Read More