Author: Arun Pillai

Being a Director of the Resellers Channel for over 8 years, Arun Pillai (Ron) serves a key position in Lake B2B Data Partners Group. Due to extensive experience inside and outside his domain in varied industries like healthcare, education technology etc., he has accurate knowledge to predict the next big thing in data with high accuracy. Follow him to get his latest take on the day’s biggest data marketing happenings.

Here’s Why There is No Substitute for Good Data

Increased proliferation of technology across devices and people has exposed previously unseen busine...

How Data Affects Your Revenue

The data being referred to in the title above is also called Big Data. Users are generating an insur...

Data Enrichment Best Practices

In a hyper-competitive business landscape, the right marketing data is the tool that can take an org...

Tips on Purchasing Quality B2B Email Lists

In this customer-led era, the only way to garner more customer response and better results is by kno...

The Impact of Bad Data Hygiene on Business Revenue

Marketers in every industry work with large contact databases that allow them to reach the right pro...

Contact Intelligence- How Global Healthcare Giants Are Making the Most of It

As a diverse industry, healthcare giants are getting into specialized fields to focus on every aspec...

10 Ways Towards Effective Healthcare Database Management

Much like any other industry, the healthcare sector thrives on the right marketing data to reach the...

Data Reseller – What You Need to Be One and Why the Scope is Sky-Rocketing

Today, companies from all spheres of business generate tidal amounts of data during the course of th...

Five Pitfalls You Must Avoid to Make Your B2B Email Marketing campaign successful

The marketing of a product or a service by an organization to another organization is a completely d...

10 Defining Marketing Trends That Will Help Increase The Effectiveness of B2B Marketing

Just like the big fashion labels or the major automobile companies showcase the new designs for the ...