Author: Arun Pillai (Ron)

Being a Director of the Resellers Channel for over 8 years, Arun Pillai (Ron) serves a key position in Lake B2B Data Partners Group. Due to extensive experience inside and outside his domain in varied industries like healthcare, education technology etc., he has accurate knowledge to predict the next big thing in data with high accuracy. Follow him to get his latest take on the day’s biggest data marketing happenings.

How the power of data can change your direct mail results

How the power of data can change your direct mail results
Arun Pillai (Ron) April 17, 2019
“Data will talk to you if you are willing to listen” famously said entrepreneur Jim Berg... Read More

Make no mistakes in creating a gender specific buyer persona

Make no mistakes in creating a gender specific buyer persona
Arun Pillai (Ron) April 5, 2019
It is affirmed that men are from Mars and women from Venus when engaging the mind to carry out decis... Read More

Remain alert in the hunt as a sales team: The buyer’s profile is shape-changing often

Remain alert in the hunt as a sales team: The buyer’s profile is shape-changing often
Arun Pillai (Ron) March 25, 2019
The value proposition of the ‘ideal buyer’ holds the key to understanding the process of buying.... Read More

Is an Ideal Customer Profile the true north for better marketing?

Is an Ideal Customer Profile the true north for better marketing?
Arun Pillai (Ron) March 15, 2019
To achieve results, B2B and ABM campaigns require a well-researched Ideal Customer Profile. It makes... Read More

Firmographics: Take a cue to customize recommendations to each company

Firmographics: Take a cue to customize recommendations to each company
Arun Pillai (Ron) March 1, 2019
Use firmographic data like employee count and revenue to determine the size of a company and make a ... Read More

As your business grows, you will need multiple conditions and parameters for segmentation

As your business grows, you will need multiple conditions and parameters for segmentation
Arun Pillai (Ron) February 27, 2019
Let us say you open a burger kiosk near your home. You might start off by making 30 burgers a day, f... Read More

What engagement behaviors do you use to segment your email lists?

What engagement behaviors do you use to segment your email lists?
Arun Pillai (Ron) February 25, 2019
One of the most popular ways of promoting a company’s products and services digitally is the use o... Read More

Individual accounts as markets in their own right: A peep into the ITSMA definition of ABM

Individual accounts as markets in their own right: A peep into the ITSMA definition of ABM
Arun Pillai (Ron) February 21, 2019
ITSMA is a community of thought leaders in the area of marketing. They provide a platform where the ... Read More

What email marketing metrics do you track?

What email marketing metrics do you track?
Arun Pillai (Ron) February 19, 2019
Any marketer would tell you that every activity they carry out is only as good as the results it bri... Read More