Author: Arun Pillai (Ron)

Being a Director of the Resellers Channel for over 8 years, Arun Pillai (Ron) serves a key position in Lake B2B Data Partners Group. Due to extensive experience inside and outside his domain in varied industries like healthcare, education technology etc., he has accurate knowledge to predict the next big thing in data with high accuracy. Follow him to get his latest take on the day’s biggest data marketing happenings.

What email marketing metrics do you track?

Email Marketing Metrics
Arun Pillai (Ron) February 19, 2019
Any marketer would tell you that every activity they carry out is only as good as the results it bri... Read More

Where do the CMOs gather info on new products, services, technologies, directions?

Where do the CMOs gather info on new products, services, technologies, directions?
Arun Pillai (Ron) February 15, 2019
In this digital age, consumers armed with the latest smartphones and the fastest possible internet c... Read More

What external support do CMOs really want? What do they expect from the pitch-makers?

What external support do CMOs really want? What do they expect from the pitch-makers?
Arun Pillai (Ron) February 13, 2019
Do CMOs really need external support? Yes, they do. Things in the marketing world have changed drast... Read More

Stop neglecting your marketing database

marketing database
Arun Pillai (Ron) February 8, 2019
Your marketing database is the most essential aspect of a perfect marketing kit – yet the most neg... Read More

CMOs sharing borders with service delivery teams: After-sales service matters

CMOs
Arun Pillai (Ron) February 6, 2019
It’s a digital revolution going on out there. Companies are finding themselves against the wall wh... Read More

What is a good sales pitch when you pitch to the CMO?

Sales pitch
Arun Pillai (Ron) February 4, 2019
What would you pitch to a person who had seen it all as far as marketing is concerned? It is difficu... Read More

Understanding the goals of a CMO in the Digital Era

goals of a CMO
Arun Pillai (Ron) January 31, 2019
In the previous blogs, we covered the evolving role of a CMO and the challenges faced. Now let’s g... Read More

The existential dilemmas of the new-age CMO

Key challenges
Arun Pillai (Ron) January 29, 2019
The marketing landscape is changing, and at a very fast pace. While this may sound exciting, it does... Read More

Power-Up your Sales Arsenal with Competitor Battle Card

Power-Up your Sales Arsenal
Arun Pillai (Ron) January 24, 2019
How do battle cards help you position your product better? The only way to ensure your product(s) or... Read More