Author: Arun Pillai

Being a Director of the Resellers Channel for over 8 years, Arun Pillai (Ron) serves a key position in Lake B2B Data Partners Group. Due to extensive experience inside and outside his domain in varied industries like healthcare, education technology etc., he has accurate knowledge to predict the next big thing in data with high accuracy. Follow him to get his latest take on the day’s biggest data marketing happenings.

Data Reseller – What You Need to Be One and Why the Scope is Sky-Rocketing

Data Reseller – What You Need to Be One and Why the Scope is Sky-Rocketing
Arun Pillai October 3, 2019
Today, companies from all spheres of business generate tidal amounts of data during the course of th... Read More

Five Pitfalls You Must Avoid to Make Your B2B Email Marketing campaign successful

Five Pitfalls You Must Avoid to Make Your B2B Email Marketing campaign successful
Arun Pillai September 19, 2019
The marketing of a product or a service by an organization to another organization is a completely d... Read More

10 Defining Marketing Trends That Will Help Increase The Effectiveness of B2B Marketing

10 Defining Marketing Trends That Will Help Increase The Effectiveness of B2B Marketing
Arun Pillai August 28, 2019
Just like the big fashion labels or the major automobile companies showcase the new designs for the ... Read More

Get Impressive Email Open Rates with these 8 Strategies

Get Impressive Email Open Rates with these 8 Strategies
Arun Pillai August 14, 2019
There are so many aspects of digital marketing that a marketer can use today. The marketing efforts ... Read More

How Healthcare Marketers Can Use Email Marketing to Improve ROI

How Healthcare Marketers Can Use Email Marketing to Improve ROI
Arun Pillai July 29, 2019
As a marketer in a healthcare company, what does your toolkit typically consist of? You may have dev... Read More

5 Things Marketers Can Do This Year to Increase Healthcare Leads

5 Things Marketers Can Do This Year to Increase Healthcare Leads
Arun Pillai July 17, 2019
The New Year brings new goals, new objectives and even higher targets. For healthcare decision maker... Read More

Know ‘How’ and ‘Who’ To Market To. Get Exclusive Dentist Email Lists

Know ‘How’ and ‘Who’ To Market To. Get Exclusive Dentist Email Lists
Arun Pillai July 3, 2019
‘Patient-centricity’. That’s the current focus in the dental industry and technolo... Read More

4 Ways to Use Email Marketing Effectively With Other Digital Marketing Channels

4 Ways to Use Email Marketing Effectively With Other Digital Marketing Channels
Arun Pillai June 20, 2019
The number of options available to a digital marketer have increased manifold today. Apart from the ... Read More

Why customers protect inbox from marketers who purchase lists? Yet, there is hope!

Why customers protect inbox from marketers who purchase lists? Yet, there is hope!
Arun Pillai June 5, 2019
Traditional digital marketing does not work anymore! By this we mean, marketers who choose the best ... Read More