Author: Arun Pillai

Being a Director of the Resellers Channel for over 8 years, Arun Pillai (Ron) serves a key position in Lake B2B Data Partners Group. Due to extensive experience inside and outside his domain in varied industries like healthcare, education technology etc., he has accurate knowledge to predict the next big thing in data with high accuracy. Follow him to get his latest take on the day’s biggest data marketing happenings.

4 Ways to Use Email Marketing Effectively Along With Other Digital Marketing Channels

4 Ways to Use Email Marketing Effectively Along With Other Digital Marketing Channels
Arun Pillai June 20, 2019
Summary The use of email marketing does not need to be an alternative to all the other channels of c... Read More

Why customers protect inbox from marketers who purchase lists? Yet, there is hope!

Why customers protect inbox from marketers who purchase lists? Yet, there is hope!
Arun Pillai June 5, 2019
Traditional digital marketing does not work anymore! By this we mean, marketers who choose the best ... Read More

Differentiate as a B2B Marketer and Reseller with 5 Top Notch Data Enrichment Strategies

Differentiate as a B2B Marketer and Reseller with 5 Top Notch Data Enrichment Strategies
Arun Pillai May 23, 2019
As careers progress, companies transform and accounts migrate, customers and prospects data also cha... Read More

Steps to maintain Data prior to Email Appending

Steps to maintain Data prior to Email Appending
Arun Pillai April 30, 2019
Maintaining data prior to email appending holds the key for an effective data appending campaign. By... Read More

How the power of data can change your direct mail results

How the power of data can change your direct mail results
Arun Pillai April 17, 2019
“Data will talk to you if you are willing to listen” famously said entrepreneur Jim Berg... Read More

Make no mistakes in creating a gender specific buyer persona

Make no mistakes in creating a gender specific buyer persona
Arun Pillai April 5, 2019
It is affirmed that men are from Mars and women from Venus when engaging the mind to carry out decis... Read More

Remain alert in the hunt as a sales team: The buyer’s profile is shape-changing often

Remain alert in the hunt as a sales team: The buyer’s profile is shape-changing often
Arun Pillai March 25, 2019
The value proposition of the ‘ideal buyer’ holds the key to understanding the process of buying.... Read More

Is an Ideal Customer Profile the true north for better marketing?

Is an Ideal Customer Profile the true north for better marketing?
Arun Pillai March 15, 2019
To achieve results, B2B and ABM campaigns require a well-researched Ideal Customer Profile. It makes... Read More

Firmographics: Take a cue to customize recommendations to each company

Firmographics: Take a cue to customize recommendations to each company
Arun Pillai March 1, 2019
Use firmographic data like employee count and revenue to determine the size of a company and make a ... Read More