Author: Arun Pillai

Being a Director of the Resellers Channel for over 8 years, Arun Pillai (Ron) serves a key position in Lake B2B Data Partners Group. Due to extensive experience inside and outside his domain in varied industries like healthcare, education technology etc., he has accurate knowledge to predict the next big thing in data with high accuracy. Follow him to get his latest take on the day’s biggest data marketing happenings.

Get Impressive Email Open Rates with these 8 Strategies

Get Impressive Email Open Rates with these 8 Strategies
Arun Pillai August 14, 2019
Summary We bring you a short blog that defines open rate for an email campaign, and then goes on to ... Read More

How Healthcare Marketers Can Use Email Marketing to Improve ROI

How Healthcare Marketers Can Use Email Marketing to Improve ROI
Arun Pillai July 29, 2019
As a marketer in a healthcare company, what does your toolkit typically consist of? You may have dev... Read More

5 Things Marketers Can Do This Year to Increase Healthcare Leads

5 Things Marketers Can Do This Year to Increase Healthcare Leads
Arun Pillai July 17, 2019
The New Year brings new goals, new objectives and even higher targets. For healthcare decision maker... Read More

Know ‘How’ and ‘Who’ To Market To. Get Exclusive Dentist Email Lists

Know ‘How’ and ‘Who’ To Market To. Get Exclusive Dentist Email Lists
Arun Pillai July 3, 2019
‘Patient-centricity’. That’s the current focus in the dental industry and technolo... Read More

4 Ways to Use Email Marketing Effectively Along With Other Digital Marketing Channels

4 Ways to Use Email Marketing Effectively Along With Other Digital Marketing Channels
Arun Pillai June 20, 2019
Summary The use of email marketing does not need to be an alternative to all the other channels of c... Read More

Why customers protect inbox from marketers who purchase lists? Yet, there is hope!

Why customers protect inbox from marketers who purchase lists? Yet, there is hope!
Arun Pillai June 5, 2019
Traditional digital marketing does not work anymore! By this we mean, marketers who choose the best ... Read More

Differentiate as a B2B Marketer and Reseller with 5 Top Notch Data Enrichment Strategies

Differentiate as a B2B Marketer and Reseller with 5 Top Notch Data Enrichment Strategies
Arun Pillai May 23, 2019
As careers progress, companies transform and accounts migrate, customers and prospects data also cha... Read More

Steps to maintain Data prior to Email Appending

Steps to maintain Data prior to Email Appending
Arun Pillai April 30, 2019
Maintaining data prior to email appending holds the key for an effective data appending campaign. By... Read More

How the power of data can change your direct mail results

How the power of data can change your direct mail results
Arun Pillai April 17, 2019
“Data will talk to you if you are willing to listen” famously said entrepreneur Jim Berg... Read More