Author: Arun Pillai

Being a SVP - Enterprise Customers & Global Resellers Channel for over 8 years, Arun Pillai serves a key position in Lake B2B Data Partners Group. Due to extensive experience inside and outside his domain in varied industries like healthcare, education technology etc., he has accurate knowledge to predict the next big thing in data with high accuracy. Follow him to get his latest take on the day’s biggest data marketing happenings.

The 6 Firmographic Insights to Convert High Quality Leads in 2022

Discover how you can use firmographic data of your target audience for better conversions. Know the ...

7 B2B Marketing Trends in 2022 – Winning Formulas to Adapt for Growth

In recent years, B2B marketing has evolved to be more customer-centric. Marketers have been explorin...

Navigate Email Behavior of Physicians with a Hyper-Personalized Nurture Journey

As stated in the 2019 Health System Tracker report, US physicians are responsible for 20% of healthc...

Capture Your TAM with Accurate Technographic Data

Whether you’re a startup looking for ways to expand or an established company looking to identify ...

Run Targeted Google Ads Remarketing With Email Lists

Most B2B marketers think that Google is a wonder drug for reaching their targets. Simply invest your...

Developing a Strong and Unique Brand Identity: Here’s What It Takes

Although the terms ‘brand’ and ‘company’ are often used interchangeably, the...

Reaching the Right People at the Right Time on the Right Platforms? Data-Driven Marketing Can Make It Happen!

When neatly illustrated using charts and graphs, customer data can communicate valuable information ...

How to Drive Engagement on Social Media and Not be Too Pushy

“Hey, Elon Musk! Need a personal assistant? You seem pretty busy.”  This is how Upwork...

Virtual Events are GROWTH Accelerators in 2021

Even in their wildest dreams, nobody could have imagined a pandemic of this magnitude, breaking at t...

Cross Channel Marketing: What is It?

Consistency is the key to campaign success. However, in the current B2B landscape, customer experien...