Author: Arun Pillai

Being a Director of the Resellers Channel for over 8 years, Arun Pillai (Ron) serves a key position in Lake B2B Data Partners Group. Due to extensive experience inside and outside his domain in varied industries like healthcare, education technology etc., he has accurate knowledge to predict the next big thing in data with high accuracy. Follow him to get his latest take on the day’s biggest data marketing happenings.

The Impact of Bad Data Hygiene on Business Revenue

Marketers in every industry work with large contact databases that allow them to reach the right pro...

Contact Intelligence- How Global Healthcare Giants Are Making the Most of It

As a diverse industry, healthcare giants are getting into specialized fields to focus on every aspec...

10 Ways Towards Effective Healthcare Database Management

Much like any other industry, the healthcare sector thrives on the right marketing data to reach the...

Data Reseller – What You Need to Be One and Why the Scope is Sky-Rocketing

Today, companies from all spheres of business generate tidal amounts of data during the course of th...

Five Pitfalls You Must Avoid to Make Your B2B Email Marketing campaign successful

The marketing of a product or a service by an organization to another organization is a completely d...

10 Defining Marketing Trends That Will Help Increase The Effectiveness of B2B Marketing

Just like the big fashion labels or the major automobile companies showcase the new designs for the ...

Get Impressive Email Open Rates with these 8 Strategies

There are so many aspects of digital marketing that a marketer can use today. The marketing efforts ...

How Healthcare Marketers Can Use Email Marketing to Improve ROI

As a marketer in a healthcare company, what does your toolkit typically consist of? You may have dev...

5 Things Marketers Can Do This Year to Increase Healthcare Leads

The New Year brings new goals, new objectives and even higher targets. For healthcare decision maker...

Know ‘How’ and ‘Who’ To Market To. Get Exclusive Dentist Email Lists

‘Patient-centricity’. That’s the current focus in the dental industry and technolo...