Author: Arun Pillai

Being a SVP - Enterprise Customers & Global Resellers Channel for over 8 years, Arun Pillai serves a key position in Lake B2B Data Partners Group. Due to extensive experience inside and outside his domain in varied industries like healthcare, education technology etc., he has accurate knowledge to predict the next big thing in data with high accuracy. Follow him to get his latest take on the day’s biggest data marketing happenings.

Know ‘How’ and ‘Who’ To Market To. Get Exclusive Dentist Email Lists

‘Patient-centricity’. That’s the current focus in the dental industry and technolo...

4 Ways to Use Email Marketing Effectively With Other Digital Marketing Channels

The number of options available to a digital marketer have increased manifold today. Apart from the ...

Why customers protect inbox from marketers who purchase lists? Yet, there is hope!

Traditional digital marketing does not work anymore! By this we mean, marketers who choose the best ...

Differentiate as a B2B Marketer and Reseller with 5 Top Notch Data Enrichment Strategies

As careers progress, companies transform and accounts migrate, customers and prospects data also cha...

Steps to maintain Data prior to Email Appending

Maintaining data prior to email appending holds the key for an effective data appending campaign. By...

How the power of data can change your direct mail results

“Data will talk to you if you are willing to listen” famously said entrepreneur Jim Berg...

Make no mistakes in creating a gender specific buyer persona

It is affirmed that men are from Mars and women from Venus when engaging the mind to carry out decis...

Remain alert in the hunt as a sales team: The buyer’s profile is shape-changing often

The value proposition of the ‘ideal buyer’ holds the key to understanding the process of buying....

Is an Ideal Customer Profile the true north for better marketing?

To achieve results, B2B and ABM campaigns require a well-researched Ideal Customer Profile. It makes...

Firmographics: Take a cue to customize recommendations to each company

Use firmographic data like employee count and revenue to determine the size of a company and make a ...