Bryan Scott(Amarjit)

Chief Sales Officer | Lake B2B, Years of experience in the industry: 15 years Area(s) of expertise : Digital Strategy, ABM, Demand Generation, Data-Driven Marketing Solutions, Intent-Based Data, AI and Marketing Automation, Cross-Industry Campaign Leadership (Technology & Healthcare), Client Relationship Management. With over 15 years of experience in B2B marketing, Bryan Scott is a seasoned leader specializing in digital strategy, demand generation, and content-led growth. As the Chief Sales Officer at Lake B2B, Bryan has successfully led multiple award-winning campaigns across technologyand healthcare sectors, driving business growth and delivering impactful results. Bryan’s expertise lies in driving business growth with data-driven marketing solutions, empowering brands—from startups to SMBs and enterprise-level organizations—to leverage AI and intent-based data for higher ROI. He is passionate about bridging the gap between data and storytelling, using actionable insights to create compelling narratives that resonate with audiences and optimize marketing performance. Through his strategic vision and leadership, Bryan ensures that Lake B2B consistently delivers innovative and transformative marketing solutions, helping clients across all stages of growth unlock new opportunities and achieve measurable success in an increasingly competitive market.

January 18, 2022 / 8 min read

By: Bryan Scott(Amarjit)

8 Go-To Strategies for Building a Robust Sales Pipeline

Conversions Rate December 24, 2021 / 7 min read

By: Bryan Scott(Amarjit)

The Top 7 Sales Signals: Identifying Conversion Ready Buyers In 2022

Data Enrichment Strategies December 15, 2021 / 8 min read

By: Bryan Scott(Amarjit)

Data Enrichment Strategies to Drive Growth in 2022

Christmas Email Marketing Campaign December 03, 2021 / 7 min read

By: Bryan Scott(Amarjit)

The Components of a Successful B2B Christmas Email Campaign

Cold Calling Vs Cold Emailing November 19, 2021 / 6 min read

By: Bryan Scott(Amarjit)

Cold Calling Vs. Cold Emailing: What Would Work Best?

October 29, 2021 / 6 min read

By: Bryan Scott(Amarjit)

10 Email Marketing Stats to Keep You Ahead of the Curve

Practical Guide to Improve Conversions with Healthcare Lead Data September 23, 2021 / 6 min read

By: Bryan Scott(Amarjit)

A Practical Guide to Improve Conversions with Healthcare Lead Data

Transform Marketing to Hospitals September 03, 2021 / 6 min read

By: Bryan Scott(Amarjit)

Transform Marketing to Hospitals Using Accurate Physician Data