The modern-day consumer has access to "collective intelligence" or "hive minds" via social media platforms. As a result, manufacturers are no longer the sole source of information for products or services. In order to avoid losing control over the end-consumer, B2B brands are in dire need for a marketing solution that addresses both the expert market and the consumer market in a parallel path.
Reaching B2B decision-makers and marketers via LinkedIn is costing an arm and a leg. To corner the market in a cost-effective manner, LakeB2B brings a unique marketing solution – B2B2S or Cross-Channel Audience Targeting. Using our effective social marketing/Facebook marketing campaign solution, you can reach your target audience of B2B decision-makers and marketers at just one-fifth the cost of that of LinkedIn!
And what's more? The entire process involves only three simple steps (out of which you take care of the first while we take care of the rest!)
As stated earlier, all you need to do is identify the B2B target audience, their industry, geography, and titles for your event or product/service promotional campaign. We will then map out the total B2B2S Total Addressable Market (approx. 50% of the TAM) following which we will launch personalized, targeted social campaigns based on your specific goals to your prospective market via channels such as Facebook, LinkedIn, and Email and across devices. Moreover, receive real-time reports on your outreach sans the hassle of dealing with multiple vendors.
With LakeB2B’s Cross-Channel Audience Reach marketing solution, you can enhance your audience reach and engagement while saving up around 80% on costs in reaching your target audience and to top it all off, your response rates will be twice as much as they could be in case of LinkedIn! The New-Age smart social marketing solution that is 10x better than LinkedIn is here!