Every Instagram user is different and belongs to a different stage in the buyer's journey. You will find everyone from a teen searching for his or her favourite brand to a business owner searching for different brands or their products. Post Instagram content and stories for every stage of the sales funnel. Don’t let leads slip through the cracks in your sales funnel.
"Lake B2B’s Instagram Marketing solution is a powerful tool to display what we're all about. It is invaluable, if you want to get more customers, you want more engagement or you want more conversions."
"We're constantly innovating to tell our brand story in new, creative ways across platforms. Lake B2B’s Instagram Marketing was a natural fit to launch our first digital brand campaign because it allows us to tell impactful visual stories that move brand metrics."
"Lake B2B's Instagram Marketing team boosted awareness and purchase intent among new potential customers by running an organic campaign based on data and creative tailored specifically for Instagram audiences. This led to a success story where their marketing campaign gave us multiple business opportunities."
Blogging is still the main avenue where B2B and B2C marketers get to generate leads. It is a fact that with blogging, B2B marketers get to generate more leads than those who do not.
When there is something that is not yet widely known, the first thing to be done is to do extensive research and to study it thoroughly. Wise decisions are based on an in-depth analysis of the market. By doing market research, you get to put your company in the center of your consumers. It is worth mentioning that market research is very important in doing content marketing for you to be able to generate leads.
How will you know that there are potential customers for your product?
It’s simple, find commercial keywords. With keywords, you get to know what your prospects are searching for. By looking for commercial keywords, you will know what your target audience are intending to buy. When you answer the question of your audience through high-quality content, you’re giving your business a chance to build up a more personal brand.
If you are obsessed with conversion rate optimization, you will agree that as we already have established, not all of the landing pages are equal.
There are many of landing pages that are underperforming. These pages are not able to maximize their leads and convert them into customers.
As a marketer, your responsibility is understanding why you create or use a certain landing page. This is one of the things that you have to figure out first, and then you can move on to perfecting your landing page.
Instagram lead ads are designed to help businesses collect customer information such as email addresses, phone numbers, birthdates, and job titles. These ads can help businesses learn more about customers, improve direct marketing campaigns, and more.
In addition to those buttons, Instagram provides better options for lead generation, including Book, Reserve, and Get Tickets action buttons.
When marketers eying your brand scan through your Instagram page, they can end up at a seamless visual experience, and have a content that matches what people are expecting to find. Whatever promise your call-to-action sets up, your landing page should deliver.