Data Management
Email Marketing
Market Research
Marketing
Healthcare Marketing

Custom Data: Because Spray-and-Pray Doesn’t Work

In today’s digital era, the entire world is a simple click away on our phones. Owing to this surge in...

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Data Enrichment Best Practices

In a hyper-competitive business landscape, the right marketing data is the tool that can take an organization to the next...

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Hallmarks of a Competent B2B Data Provider

While the B2C business landscape is becoming more data-centric, the B2B world has always been driven by data. High accuracy...

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Tips on Purchasing Quality B2B Email Lists

In this customer-led era, the only way to garner more customer response and better results is by knowing who and...

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A/B Testing B2B Email Campaigns: The Ultimate Guide to Statistical Significance

A/B testing has become a non-negotiable in modern B2B email marketing strategies. It allows marketers to compare different versions of...

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The Impact of Bad Data Hygiene on Business Revenue

Marketers in every industry work with large contact databases that allow them to reach the right prospects. Naturally, maintaining and...

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How Customer Profiling Can Improve Your MROI

As marketers today grapple with more data than ever, they have an incredible opportunity to create rich customer profiles. A...

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Contact Intelligence- How Global Healthcare Giants Are Making the Most of It

As a diverse industry, healthcare giants are getting into specialized fields to focus on every aspect of human life. From...

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8 Hacks for Every Result Focused Healthcare Marketer

The healthcare industry has shifted from being a volume-based, physician centric industry to a quality-based, patient centric one. As a...

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