Data Management
Email Marketing
Market Research
Marketing
Healthcare Marketing

Data Is the New Oil

For the past few centuries, oil was considered to be the most valuable resource, without which the industrial economy would...

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Top 5 Trends for Email Marketing in 2019

If you have been involved in email marketing for years, and feel that there are no newer aspects to cover,...

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Data Reseller – What You Need to Be One and Why the Scope is Sky-Rocketing

Today, companies from all spheres of business generate tidal amounts of data during the course of their interactions with their...

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The Role of Custom Data in Penetrating Highly Niche Markets

Reaching a niche target audience requires niche marketing efforts. When it comes to customer and lead data, the one-size-fits-all approach...

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Five Pitfalls You Must Avoid to Make Your B2B Email Marketing campaign successful

The marketing of a product or a service by an organization to another organization is a completely different ball game....

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Total Addressable Market (TAM) – And why it matters?

Very content with your fair-share of business, earning a good deal of repeat business, running campaigns that are driving noticeable...

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Top 10 B2B Marketing Trends Driving Measurable Results

In the evolving world of B2B marketing, staying ahead of emerging trends isn’t just advantageous it’s essential. With longer sales...

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Make Your Brand Findable. Use Social Media Marketing Strategically

As marketers, you expect virality, high traffic, likes, shares and inclusion in all the chatter that takes place in our...

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Get Impressive Email Open Rates with these 8 Strategies

There are so many aspects of digital marketing that a marketer can use today. The marketing efforts could be planned...

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