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Category: Marketing

Top Industries That Benefit from B2B Email Marketing

Top Industries That Benefit from B2B Email Marketing

In the ever-evolving world of digital marketing, B2B email marketing continues to stand out as one o...

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Individual accounts as markets in their own right: A peep into the ITSMA definition of ABM

Individual accounts as markets in their own right: A peep into the ITSMA definition of ABM

ITSMA is a community of thought leaders in the area of marketing. They provide a platform where the ...

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What is Account-Based Marketing or ABM?

What is Account-Based Marketing or ABM?

Let’s say you have a machine gun and are given a target to shoot at. You would do the best you cou...

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How you can align to CMOs needs and seal the deal?

How you can align to CMOs needs and seal the deal?

Do you really have to ‘’pitch’’ to the CMOs to win the deal? Sometimes, ‘’pitching’’...

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Where do the CMOs gather info on new products, services, technologies, directions?

Where do the CMOs gather info on new products, services, technologies, directions?

In this digital age, consumers armed with the latest smartphones and the fastest possible internet c...

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What technologies are the CMOs looking forward to?

What technologies are the CMOs looking forward to?

Does technology play a significant role in CMOs game plan? The answer is a resounding Yes! Technolog...

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What are the KPIs for a CMO? How are they measured?

What are the KPIs for a CMO? How are they measured?

Marketers are the front-end leaders of a brand and eventually, the company as such. But unfortunatel...

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AI-Powered ICP Insights for SaaS: Drive Precision Growth & Conversions

AI-Powered ICP Insights for SaaS: Drive Precision Growth & Conversions

Elevating SaaS Targeting with AI Precision The SaaS sector is more competitive than ever, and generi...

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How B2B Data Providers Drive High-Intent Leads ?

How B2B Data Providers Drive High-Intent Leads ?

1. The Rise of Precision Marketing in B2B In 2025, generic lead generation tactics are no longer eno...

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Sharing borders with sales teams: Do the CMOs share sales revenue goals?

Sharing borders with sales teams: Do the CMOs share sales revenue goals?

So, we have had a fair understanding of the CMO roles, challenges and goals. Since we have had a fai...

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