Marketing

Importance of email appending in email marketing April 24, 2019 / 5 min read

By: William Shepherd

7 Ways B2B Email Appending Improves Your Marketing Performance

gender specific buyer persona April 05, 2019 / 3 min read

By: Aaron Smith

From Data to Persona: Creating Targeted Messages with Gender Intelligence

Buyer Personas should a company have March 29, 2019 / 3 min read

By: William Shepherd

How Many Buyer Personas Should a Company have?

Buyer’s profile is shape-changing often March 25, 2019 / 4 min read

By: Aaron Smith

Top 5 Use Cases of B2B Data Services in Account-Based Marketing (ABM)

Ideal Customer Profile March 20, 2019 / 4 min read

By: William Shepherd

The Ideal Customer Profile blueprint: A step by step guide

Ideal Customer Profile the true north for better marketing March 15, 2019 / 4 min read

By: Aaron Smith

10 Ideal Customer Profile (ICP) Examples by Industry

Firmographics: customize recommendations to each company March 01, 2019 / 3 min read

By: Aaron Smith

Firmographics: Take a cue to customize recommendations to each company

Industries That Benefit from B2B Email Marketing February 28, 2019 / 6 min read

By: Sam Shetty

Top Industries That Benefit from B2B Email Marketing

ITSMA definition of ABM February 21, 2019 / 3 min read

By: Aaron Smith

Individual accounts as markets in their own right: A peep into the ITSMA definition of ABM