Data Management
Email Marketing
Market Research
Marketing
Healthcare Marketing

Event Marketing is Not Dead; It’s Simply Gone Virtual

For the success of any new business or product, it is essential to run an effective marketing campaign that is...

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How to Drive Engagement on Social Media and Not be Too Pushy

"Hey, Elon Musk! Need a personal assistant? You seem pretty busy."  This is how Upwork's 2018 ‘Hello World’ marketing campaign started –...

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Yes, Healthcare Sales Cycles Are Long! Here’s What You Can Do About It?

If you work in healthcare sales, you already know that reducing your sales cycle is an uphill battle. Here you...

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Grow a Strong Newsletter Subscriber Base with These Foolproof Tips

Despite the emergence of new marketing channels over the years, email remains a force to reckon with.  Email newsletters still...

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Learn About the Five Most Common Types of Customer Segmentation

It is no secret that B2B marketers require quick, clean, and actionable insights to conduct business successfully. This is possible...

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Virtual Events are GROWTH Accelerators in 2021

Even in their wildest dreams, nobody could have imagined a pandemic of this magnitude, breaking at the beginning of 2020....

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Top Best Practices for Data Collection

It’s official! Customers don’t really want to share their personal details with you. A 2015 study called the Tradeoff Fallacy,...

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Customer Data Intelligence for BFSI Industry

Customer data is the lifeblood of the Banking, Financial Services, and Insurance (BFSI) industry. Decision-makers can make the right business...

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Essential Email Marketing Tips for Your Christmas Campaigns

No matter what you consider the reason, ‘tis the season! The season to exchange gifts, the season to hang stockings...

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