Data Management
Email Marketing
Market Research
Marketing
Healthcare Marketing

Author: Bryan

Vice President, Sales has a 20 year track record in B2B marketing and sales. With expertise in B2B Email Appending, Enhancement and Validation made accessible to more than 3000 clients worldwide. An avid traveler, takes keen interest in exploring brand development strategies and unchartered techniques for marketing solutions.

Retarget and Remarket. Use Lead Generation Tactics to Boost B2B Event Marketing ROI

Retarget and Remarket. Use Lead Generation Tactics to Boost B2B Event Marketing ROI

B2B event marketing is all about networking and social media is a powerful channel to spread the wor...

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7 Steps to Boost B2B Event Marketing ROI and Leverage Lead Generation

7 Steps to Boost B2B Event Marketing ROI and Leverage Lead Generation

As businesses compete to connect with customers in a ‘buyer-powered’ world, marketers have to us...

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Generate $36 on Every $1 Spent on Sending an Email. Know Your Email Marketing ROI

Generate $36 on Every $1 Spent on Sending an Email. Know Your Email Marketing ROI

For every $1 spent, email has an average ROI of $36 Subscriber segmentation is the most effective ca...

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Let Your Data Come To Life – Data Visualization

Let Your Data Come To Life – Data Visualization

Data comes in various avatars, in the form of customer data, website activities, results from campai...

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Don’t Sell, Tell In Subject Lines. For Better Open Rates in Email Marketing

Don’t Sell, Tell In Subject Lines. For Better Open Rates in Email Marketing

Consider this. You’ve spent days and weeks tweaking your email campaign, so that it sounds perfect...

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Can Lead Generation Propel Big Businesses – 5 Reasons to Say ‘Yes’

Can Lead Generation Propel Big Businesses – 5 Reasons to Say ‘Yes’

There are many reasons and many ways that a small-scale business can be helped out through a proper ...

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The ‘Mad Men’ Era of Mass Marketing Strategy is No Longer ‘The Real Thing’

The ‘Mad Men’ Era of Mass Marketing Strategy is No Longer ‘The Real Thing’

Yes, the AMC show, Mad Men is quite the rage today. There seems to be incessant chatter revolving ar...

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Data Management Challenges in Healthcare Industry

Data Management Challenges in Healthcare Industry

As it is, data management is one of the most tiresome tasks for marketers and since healthcare data ...

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Sheldon Coopers of Todays’ Search Engine Optimization

Sheldon Coopers of Todays’ Search Engine Optimization

Feels kind of strange to be around such aura of brilliance all the time. Yet our current Search Engi...

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Has Your Event Marketing Passed the Cannes Test?

Has Your Event Marketing Passed the Cannes Test?

“In a fast-changing, fluid environment, where one week is different from the next, our biggest cha...

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