Author: Mike Connolly

Vice President, Sales has a 15 year track record in B2B marketing and sales. With expertise in B2B Email Appending, Enhancement and Validation made accessible to more than 3000 clients worldwide. An avid traveler, takes keen interest in exploring brand development strategies and unchartered techniques for marketing solutions.

Wait a moment before deleting inactive subscribers or pruning the email list

Wait a moment before deleting inactive subscribers or pruning the email list
Mike Connolly November 14, 2018
Digital marketers collect consumers’ data; but unfortunately, no one remains loyal. The links go d... Read More

How To Be The Best Among The Best In Data-Driven Marketing

How To Be The Best Among The Best In Data-Driven Marketing
Mike Connolly September 26, 2016
By Guest Blogger- Nathan Franks Get to know Lake B2Bs secret sauce to data-driven marketing success ... Read More

Effective Email Marketing Methods for K12 Education Industry

Effective Email Marketing Methods for K12 Education Industry
Mike Connolly September 1, 2016
In recent times there has been a humongous change in the education industry due to rapid technologic... Read More

LeadsCon 2016: Activate your Business with Olympic Sized Data Solutions

LeadsCon 2016: Activate your Business with Olympic Sized Data Solutions
Mike Connolly August 23, 2016
Marketers’ worldwide are on a continuous quest to discover and implement innovative marketing stra... Read More

Do You Really Need Email Lists For Healthcare?

Do You Really Need Email Lists For Healthcare?
Mike Connolly August 23, 2016
  Do you market to physicians, hospitals or healthcare providers? Do you sell your products and... Read More

Redefine your Definition of Customer Engagement Strategy

Redefine your Definition of Customer Engagement Strategy
Mike Connolly August 19, 2016
  A potential customer that helps your business grow is surely for keeps. To pursue him into yo... Read More

8 Do’s of B2B Event Marketing

8 Do’s of B2B Event Marketing
Mike Connolly July 11, 2016
  B2B events are a great place to capitalize on sales and closing deals. Most importantly, even... Read More

7 Tactics to Perfect Email Marketing Infrastructure

7 Tactics to Perfect Email Marketing Infrastructure
Mike Connolly June 9, 2016
Is your email marketing infrastucture up-to-date? Are your emails getting to your customers inbox? W... Read More

‘By Referral’: How to make referral marketing incredibly rewarding- Part 2

‘By Referral’: How to make referral marketing incredibly rewarding- Part 2
Mike Connolly May 20, 2016
Every business wants new clients, right? Which one would you rather have A) a prospect on whom you s... Read More