Author: Mike Connolly

Vice President, Sales has a 20 year track record in B2B marketing and sales. With expertise in B2B Email Appending, Enhancement and Validation made accessible to more than 3000 clients worldwide. An avid traveler, takes keen interest in exploring brand development strategies and unchartered techniques for marketing solutions.

Data Is the New Oil

For the past few centuries, oil was considered to be the most valuable resource, without which the i...

Wait a moment before deleting inactive subscribers or pruning the email list

Digital marketers collect consumers’ data; but unfortunately, no one remains loyal. The links go d...

How To Be The Best Among The Best In Data-Driven Marketing

By Guest Blogger- Nathan Franks Get to know Lake B2Bs secret sauce to data-driven marketing success ...

Effective Email Marketing Methods for K12 Education Industry

In recent times there has been a humongous change in the education industry due to rapid technologic...

LeadsCon 2016: Activate your Business with Olympic Sized Data Solutions

Marketers’ worldwide are on a continuous quest to discover and implement innovative marketing stra...

Do You Really Need Email Lists For Healthcare?

  Do you market to physicians, hospitals or healthcare providers? Do you sell your products and...

Redefine your Definition of Customer Engagement Strategy

  A potential customer that helps your business grow is surely for keeps. To pursue him into yo...

8 Do’s of B2B Event Marketing

  B2B events are a great place to capitalize on sales and closing deals. Most importantly, even...

7 Tactics to Perfect Email Marketing Infrastructure

Is your email marketing infrastucture up-to-date? Are your emails getting to your customers inbox? W...

‘By Referral’: How to make referral marketing incredibly rewarding- Part 2

Every business wants new clients, right? Which one would you rather have A) a prospect on whom you s...