Author: Mike Connolly

Vice President, Sales has a 20 year track record in B2B marketing and sales. With expertise in B2B Email Appending, Enhancement and Validation made accessible to more than 3000 clients worldwide. An avid traveler, takes keen interest in exploring brand development strategies and unchartered techniques for marketing solutions.

Challenges of Data-Driven Marketing

While data-driven marketing is the new wave in the marketing sphere, CMOs are struggling to utilize ...

Halloween – in remembrance of dead email marketing practices

It’s Halloween, time of the year dedicated to remembering the dead. As marketers, let us light the...

What triggers your email deliverability?

Email marketing is the most popular and highest returns yielding marketing tool in use; one of the r...

Lake B2B is at DMA 2014, Data-Driven Marketing. Meet us at booth 1601B

Direct Marketing Association is one of the largest groups of data driven marketing professionals. DM...

Pharmacist – the last line of defense from drug abuse

[tweetable]The number of prescription abuse cases in America is shooting up. It has seen a 33% incre...

Data for successful 1:1 customer engagement

Why is customer engagement important? Why can’t you just focus on sales and intimate your customer...

Data automation – not a solution in silo

Automation tool seems like one of the saviors of this century, isn’t it? We have spoken about it a...

Give your business a boost with data automation

When you are trying to pull customer database from one account data to populate it in your own syste...

Data automation – from piles of paper to lists of contacts

It’s not too long ago that bigger organizations had their entire database based on pieces of paper...

Independence Day special: Lake B2B gives you 20% more reasons to Smile!

This Fourth of July, Independence Day, is the day you relax and pay attention to those things which ...