Give your business a boost with data automation

Mike Connolly July 16, 2014
data automation

When you are trying to pull customer database from one account data to populate it in your own system, what do you do? If the systems could be integrated, then it’s a little easier. If that’s not the case, then you might have to deploy a good number of manpower into typing each information. When chosen to be done manually, this job would take a lot of manpower. Using software to automate or hiring someone who have an expertise with this is the key to using the manpower powerfully.

Data automation software is available in abundance in the market. Some of them are designed with such precision that it can even replicate the clicking of keys and mouse buttons on a computer just like you would do sitting across the table. The only difference is, it’s faster and will certainly avoid all the possible human errors. Once the transition from paper to online is done, you do not know what to do next with the software.

Planning to avoid the software and deploying the task to your IT staff? The case is same. As long as the need is there, your IT staff would be occupied in the data entry job, and once it’s done, you have more manpower than the work.

Data management companies like Lake B2B have dedicated staff doing jobs like this for various other companies from different industries. Once the data migration is completed, the companies will have all the customer and account information in one place. A single view of master database of the customers with the entire database standardized at a single place.

Data migration is not the only thing which could be automated. Your email marketing campaigns, social media posts and a number of other things can be automated in a system. Savings can be measured in terms of salary, revenue and many other aspects. A number of back-office maintenance tasks can also be automated and the options are aplenty.

Looking for any data management or marketing automation services? Contact us and we will take you through the process.

Mike Connolly

Vice President, Sales has a 15 year track record in B2B marketing and sales. With expertise in B2B Email Appending, Enhancement and Validation made accessible to more than 3000 clients worldwide. An avid traveler, takes keen interest in exploring brand development strategies and unchartered techniques for marketing solutions.


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