Author: Charles Berry

Charles Berry, Director Business Development at Lake B2B is an industry expert with 10+ years of experience in full life cycle B2B data-driven sales & marketing. He has a proven ability to foster relationships with C-suites & leaders across industries & key business verticals. He’s an expert at creating unique market-entry strategies and consistently ensures the long-term viability of multi-million dollar portfolios.

Marketing Data Intelligence for Healthcare

When it comes to healthcare expenditure, the USA tops the charts globally. With an average per-capit...

Catalyzing 2020’s Top 4 Trends in B2B Healthcare Marketing!

The abrupt genesis of telemedicine, spiraling online communications, technological headways, regulat...

Global Impact of Covid-19: B2B Marketers Reinvest In Digital, Amidst Canceled Industry Events!

The grim reality enforced by CORONA is now the hard truth. Industries shut-down, events called-off, ...

What Are the Key Benefits of Regular Data Refreshing in B2B Marketing?

But not just any data – it has to be current, accurate, and relevant. Marketing data naturally dec...