Author: Charles Berry

Charles Berry, Director Business Development at Lake B2B is an industry expert with 10+ years of experience in full life cycle B2B data-driven sales & marketing. He has a proven ability to foster relationships with C-suites & leaders across industries & key business verticals. He’s an expert at creating unique market-entry strategies and consistently ensures the long-term viability of multi-million dollar portfolios.

6 Easy but Powerful Email Marketing Hacks for 2022

To meet the ever-changing customer expectations, marketers are now leveraging newer content forms in...

Offering B2C-Like Buying Experiences to B2B Customers: Where are We Now?

B2C businesses have better conversions than B2Bs for several reasons. But a smooth buying experience...

The Importance of Mobile Marketing in B2B Space

With a whole new generation of B2B buyers living in a mobile-first world, focusing just on tradition...

Neurologist Marketing: Using Neurology Leads Profile and Contact Database

Imagine running marketing campaigns to generate demand from neurologist email lists that also gives ...

5 Practical Email Marketing Hacks to Double Your Sales

Majority of the marketers operating in the B2B space either come to the conclusion that email market...

How to Ensure Email Marketing Success Using Nurse Practitioners Data

The key reasons behind the demand of a targeted nurse practitioners database is to get access to a r...

Top 8 Email Marketing Tips for Targeting Physicians and Medical Professionals

With their notoriously hectic schedule, pinning a physician down for a meeting or even a telecall ca...

How to Drive Physician Engagement Using Healthcare Marketing Data

There’s no doubt that the role of a physician is paramount in the healthcare industry. After all, ...

Top 10 Healthcare Data Providers – Which are the Best B2B Database Companies in the USA?

Scientific breakthroughs and technological transformations are inevitably going to change the future...

Yes, Healthcare Sales Cycles Are Long! Here’s What You Can Do About It?

If you work in healthcare sales, you already know that reducing your sales cycle is an uphill battle...