Data Management
Email Marketing
Market Research
Marketing
Healthcare Marketing

Author: Mike Connolly

Vice President, Sales has a 20 year track record in B2B marketing and sales. With expertise in B2B Email Appending, Enhancement and Validation made accessible to more than 3000 clients worldwide. An avid traveler, takes keen interest in exploring brand development strategies and unchartered techniques for marketing solutions.

Why a Data-Driven Website Is the One Thing Your Business Needs Today

Why a Data-Driven Website Is the One Thing Your Business Needs Today

If a customer orders a marshmallow, gets it and leaves – that’s static. But businesses are never...

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It Costs More to Acquire Than Retain – Use B2B Customer Marketing

It Costs More to Acquire Than Retain – Use B2B Customer Marketing

According to Forrester, it costs 5 times more to acquire a new customer than to retain an existing o...

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Is it Hot or Not? Use a Qualified Lead List with Lead Scoring

Is it Hot or Not? Use a Qualified Lead List with Lead Scoring

After an event, the first step is in creating a lead list. However, it is better to have no list at ...

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Quantify to Justify – 4 Steps to Measure Event Marketing ROI

Quantify to Justify – 4 Steps to Measure Event Marketing ROI

In your overall marketing plan, you finally decide that it’s time to utilize event marketing. Whet...

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B2B Event Technology – It’s What You Make Of It!

B2B Event Technology – It’s What You Make Of It!

Consider this; your company conducts a flagship event every year, and it is decided that new event t...

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Retarget and Remarket. Use Lead Generation Tactics to Boost B2B Event Marketing ROI

Retarget and Remarket. Use Lead Generation Tactics to Boost B2B Event Marketing ROI

B2B event marketing is all about networking and social media is a powerful channel to spread the wor...

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7 Steps to Boost B2B Event Marketing ROI and Leverage Lead Generation

7 Steps to Boost B2B Event Marketing ROI and Leverage Lead Generation

As businesses compete to connect with customers in a ‘buyer-powered’ world, marketers have to us...

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Generate $36 on Every $1 Spent on Sending an Email. Know Your Email Marketing ROI

Generate $36 on Every $1 Spent on Sending an Email. Know Your Email Marketing ROI

For every $1 spent, email has an average ROI of $36 Subscriber segmentation is the most effective ca...

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Let Your Data Come To Life – Data Visualization

Let Your Data Come To Life – Data Visualization

Data comes in various avatars, in the form of customer data, website activities, results from campai...

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Can Lead Generation Propel Big Businesses – 5 Reasons to Say ‘Yes’

Can Lead Generation Propel Big Businesses – 5 Reasons to Say ‘Yes’

There are many reasons and many ways that a small-scale business can be helped out through a proper ...

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