Data Management
Email Marketing
Market Research
Marketing
Healthcare Marketing

Author: Janet Borges

Janet Borges is the Business Development Director at Lake B2B. She actively collaborates with top fortune companies globally and assists them with data-driven business strategies that aid exemplary business performance. With Janet, everything begins and ends with the customer, her eye for detail and persistence to see things through regardless of the challenges encountered have enabled deep customer relationships & customer advocacy.

The Ethics of Collecting and Using Consumer Data: What You Need to Know

The Ethics of Collecting and Using Consumer Data: What You Need to Know

What is data ethics?  Consumer data is the fundamental data for any business and this data is colle...

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How Personalization Transformed B2B Sales

How Personalization Transformed B2B Sales

Personalization has proven to be a highly profitable marketing strategy. Consider the following stat...

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How to Boost Deliverability With A Powerful Email Append?

How to Boost Deliverability With A Powerful Email Append?

Do you want to know what email appending is? Find out everything in our definitive guide! What is Em...

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Email Marketing: The Queen Bee of Customer Retention

Email Marketing: The Queen Bee of Customer Retention

Email marketing has been the greatest boon to customer retention since the invention of the email it...

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Why Data Enrichment Matters and How Often Should You Do It

Why Data Enrichment Matters and How Often Should You Do It

Today, the B2B world thrives on data. Be it for optimizing your outbound sales or creating customer ...

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How to Increase Brand Personalization? A Guide for B2B Businesses

How to Increase Brand Personalization? A Guide for B2B Businesses

With growing competition, every business wants to stand out and attract customers. But how can they ...

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Best B2B CDP Platforms: Make them Work with Lead Enrichment Powered by Lake B2B

Best B2B CDP Platforms: Make them Work with Lead Enrichment Powered by Lake B2B

Actions you can take using a CDP to gain more visibility of the best customers to pursue – from pr...

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5 Types of Thank You Emails to Tactically Increase Customer Loyalty

5 Types of Thank You Emails to Tactically Increase Customer Loyalty

A wholehearted thank you can go a long way in business! Establishing and maintaining strong relation...

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The Email Marketing Do’s and Don’ts to Win in 2022

The Email Marketing Do’s and Don’ts to Win in 2022

Stay on this proven path to win your customer’s confidence with our proven Dos and Don’ts in 202...

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Go Full Throttle with your Marketing Campaigns with Data Appending

Go Full Throttle with your Marketing Campaigns with Data Appending

Data essentially gives you guidance and direction for driving your business. In today’s day an...

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