Author: Janet Borges

Janet Borges is the Business Development Director at Lake B2B. She actively collaborates with top fortune companies globally and assists them with data-driven business strategies that aid exemplary business performance. With Janet, everything begins and ends with the customer, her eye for detail and persistence to see things through regardless of the challenges encountered have enabled deep customer relationships & customer advocacy.

Top Healthcare Email List Providers to Boost Your Marketing Efforts

A healthcare email list is essential for healthcare businesses as it helps organizations achieve sus...

How to promote your Dental Products to Dentists Effectively

In the dynamic landscape of the dental industry, promoting dental products to dentists requires a st...

B2B Lead Generation Ideas to Fill Up Your Sales Pipeline

B2B lead generation is an integral part of any business’s sales and marketing strategy. Lead g...

The Ethics of Collecting and Using Consumer Data: What You Need to Know

What is data ethics?  Consumer data is the fundamental data for any business and this data is colle...

How Personalization Transformed B2B Sales

Personalization has proven to be a highly profitable marketing strategy. Consider the following stat...

How to Boost Deliverability With A Powerful Email Append?

Do you want to know what email appending is? Find out everything in our definitive guide! What is Em...

Email Marketing: The Queen Bee of Customer Retention

Email marketing has been the greatest boon to customer retention since the invention of the email it...

Why Data Enrichment Matters and How Often Should You Do It

Today, the B2B world thrives on data. Be it for optimizing your outbound sales or creating customer ...

How to Increase Brand Personalization? A Guide for B2B Businesses

With growing competition, every business wants to stand out and attract customers. But how can they ...

Best B2B CDP Platforms: Make them Work with Lead Enrichment Powered by Lake B2B

Actions you can take using a CDP to gain more visibility of the best customers to pursue – from pr...