Janet Borges

Janet Borges is Vice President of Account Development at LakeB2B, specializing in B2B marketing, data solutions, strategic growth, and client success. She helps organizations identify growth opportunities, strengthen customer relationships, and use reliable business intelligence to support more effective sales and marketing decisions.

Email Marketing

September 16, 2022 / 6 min read

By: Janet Borges

Email Marketing: The Queen Bee of Customer Retention

Why Data Enrichment Matters

August 04, 2022 / 5 min read

By: Janet Borges

Why Data Enrichment Matters and How Often Should You Do It

May 05, 2022 / 6 min read

By: Janet Borges

How to Increase Brand Personalization? A Guide for B2B Businesses

Best B2B CDP Platforms

March 24, 2022 / 5 min read

By: Janet Borges

Best B2B CDP Platforms: Make them Work with Lead Enrichment Powered by Lake B2B

Loyality of Customers

March 11, 2022 / 7 min read

By: Janet Borges

5 Types of Thank You Emails to Tactically Increase Customer Loyalty

B2B Email Marketing

January 25, 2022 / 4 min read

By: Janet Borges

The Email Marketing Do’s and Don’ts to Win in 2022

Data Appending

November 10, 2021 / 7 min read

By: Janet Borges

Go Full Throttle with your Marketing Campaigns with Data Appending

Cleanliness is Next to Godliness

September 30, 2021 / 6 min read

By: Janet Borges

Cleanliness is Next to Godliness, and This Applies to Your Database as Well

Email-Appending

August 20, 2021 / 5 min read

By: Janet Borges

What Is Email Appending? Definition and Best Practices