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Janet Borges

Janet Borges is Vice President of Account Development at LakeB2B, specializing in B2B marketing, data solutions, strategic growth, and client success. She helps organizations identify growth opportunities, strengthen customer relationships, and use reliable business intelligence to support more effective sales and marketing decisions.

Increase Brand Personalization May 05, 2022 / 6 min read

By: Janet Borges

How to Increase Brand Personalization? A Guide for B2B Businesses

Best B2B CDP Platforms March 24, 2022 / 5 min read

By: Janet Borges

Best B2B CDP Platforms: Make them Work with Lead Enrichment Powered by Lake B2B

Loyality of Customers March 11, 2022 / 7 min read

By: Janet Borges

5 Types of Thank You Emails to Tactically Increase Customer Loyalty

B2B Email Marketing January 25, 2022 / 4 min read

By: Janet Borges

The Email Marketing Do’s and Don’ts to Win in 2022

Data Appending November 10, 2021 / 7 min read

By: Janet Borges

Go Full Throttle with your Marketing Campaigns with Data Appending

Cleanliness is Next to Godliness September 30, 2021 / 6 min read

By: Janet Borges

Cleanliness is Next to Godliness, and This Applies to Your Database as Well

Email-Appending August 20, 2021 / 5 min read

By: Janet Borges

What Is Email Appending? Definition and Best Practices

LinkedIn Advertising July 02, 2021 / 10 min read

By: Janet Borges

How to Take Better LinkedIn Advertising Decisions Using Accurate Healthcare Lead Database

June 11, 2021 / 6 min read

By: Janet Borges

Dos and Don’ts of Email Marketing