Author: Janet Borges

Janet Borges is the Business Development Director at Lake B2B. She actively collaborates with top fortune companies globally and assists them with data-driven business strategies that aid exemplary business performance. With Janet, everything begins and ends with the customer, her eye for detail and persistence to see things through regardless of the challenges encountered have enabled deep customer relationships & customer advocacy.

What Is Email Appending? Definition and Best Practices

What Is Email Appending? Email appending is a practice that collects and combines data from various ...

How to Take Better LinkedIn Advertising Decisions Using Accurate Healthcare Lead Database

You must be aware of the hype surrounding LinkedIn for B2B healthcare marketing.  LinkedIn gives yo...

Dos and Don’ts of Email Marketing

The humble email is still the most trusted means of business communication. A well-executed email ca...

What to Do With Unverifiable Email Addresses

When the majority of your marketing optimization relies on email campaigns, being careless with your...

Here’s What Professional Data Appending Services Can Do for Your Business

In an era defined by data technologies, businesses rely inordinately on customer communication while...

Grow a Strong Newsletter Subscriber Base with These Foolproof Tips

Despite the emergence of new marketing channels over the years, email remains a force to reckon with...

Why Your Business Needs Data Hygiene & Enrichment

In the B2B landscape, “Data beats emotions.” No matter the circumstance, you can always rely on ...