Author: Gautam Mane

Gautam is a growth enabler for Top Fortunes with a strong focus on creating global business opportunities. He specializes in Direct Marketing, Strategic Sales, Lead Generation, Pre-sales, CRM and Data-driven marketing. Gautam is voted as one of Top 100 Technology Experts and is passionate about collaborating with all types of industries to ensure 100% growth with powerful data offerings. Gautam is an active part of the DMA (Direct Marketing Association) events in US and India and has been instrumental in devising some of the most result-driven marketing strategies.

What is Account-Based Marketing or ABM?

What is Account-Based Marketing or ABM?
Gautam Mane February 20, 2019
Let’s say you have a machine gun and are given a target to shoot at. You would do the best you cou... Read More

How you can align to CMOs needs and seal the deal?

How you can align to CMOs needs and seal the deal?
Gautam Mane February 18, 2019
Do you really have to ‘’pitch’’ to the CMOs to win the deal? Sometimes, ‘’pitching’’... Read More

What technologies are the CMOs looking forward to?

What technologies are the CMOs looking forward to?
Gautam Mane February 14, 2019
Does technology play a significant role in CMOs game plan? The answer is a resounding Yes! Technolog... Read More

What are the KPIs for a CMO? How are they measured?

What are the KPIs for a CMO? How are they measured?
Gautam Mane February 12, 2019
Marketers are the front-end leaders of a brand and eventually, the company as such. But unfortunatel... Read More

Keeping customers delighted is harder than acquiring new ones. Should the CMO be involved here?

Keeping customers delighted is harder than acquiring new ones. Should the CMO be involved here?
Gautam Mane February 7, 2019
’Customer Delight’’ is perhaps the one key phrase you can see everyone from the entry level ex... Read More

Sharing borders with sales teams: Do the CMOs share sales revenue goals?

Sharing borders with sales teams: Do the CMOs share sales revenue goals?
Gautam Mane February 5, 2019
So, we have had a fair understanding of the CMO roles, challenges and goals. Since we have had a fai... Read More

What are the most important attributes of a top-class CMO?

What are the most important attributes of a top-class CMO?
Gautam Mane February 1, 2019
‘’What makes a top-class CMO?’’ The question has never been as much emphasized as now. What ... Read More

Empower your marketing and sales intelligence: Distinguish between ICP and BP

Empower your marketing and sales intelligence: Distinguish between ICP and BP
Gautam Mane January 30, 2019
Marketing managers need to prioritize the abilities of their product offerings and match with the ... Read More

In turbulent waters: The CMO in the digital omni-channel era

In turbulent waters: The CMO in the digital omni-channel era
Gautam Mane January 28, 2019
Here we bring you a series that explore the life and struggles of a CMO. Roles, goals, challenges, K... Read More