Author: Gautam Mane (Josh)

Gautam is a growth enabler for Top Fortunes with a strong focus on creating global business opportunities. He specializes in Direct Marketing, Strategic Sales, Lead Generation, Pre-sales, CRM and Data-driven marketing. Gautam is voted as one of Top 100 Technology Experts and is passionate about collaborating with all types of industries to ensure 100% growth with powerful data offerings. Gautam is an active part of the DMA (Direct Marketing Association) events in US and India and has been instrumental in devising some of the most result-driven marketing strategies.

How you can align to CMOs needs and seal the deal?

align to CMOs needs and seal the deal
Gautam Mane (Josh) February 18, 2019
Do you really have to ‘’pitch’’ to the CMOs to win the deal? Sometimes, ‘’pitching’’... Read More

What technologies are the CMOs looking forward to?

What technologies are the CMOs looking forward to?
Gautam Mane (Josh) February 14, 2019
Does technology play a significant role in CMOs game plan? The answer is a resounding Yes! Technolog... Read More

What are the KPIs for a CMO? How are they measured?

KPIs of CMO
Gautam Mane (Josh) February 12, 2019
Marketers are the front-end leaders of a brand and eventually, the company as such. But unfortunatel... Read More

Keeping customers delighted is harder than acquiring new ones. Should the CMO be involved here?

Customer Delight
Gautam Mane (Josh) February 7, 2019
’Customer Delight’’ is perhaps the one key phrase you can see everyone from the entry level ex... Read More

Sharing borders with sales teams: Do the CMOs share sales revenue goals?

Revenue goals
Gautam Mane (Josh) February 5, 2019
So, we have had a fair understanding of the CMO roles, challenges and goals. Since we have had a fai... Read More

What are the most important attributes of a top-class CMO?

Attributes of CMO
Gautam Mane (Josh) February 1, 2019
‘’What makes a top-class CMO?’’ The question has never been as much emphasized as now. What ... Read More

Empower your marketing and sales intelligence: Distinguish between ICP and BP

Distinguish between ICP and BP
Gautam Mane (Josh) January 30, 2019
Marketing managers need to prioritize the abilities of their product offerings and match with the ... Read More

In turbulent waters: The CMO in the digital omni-channel era

CMO
Gautam Mane (Josh) January 28, 2019
Here we bring you a series that explore the life and struggles of a CMO. Roles, goals, challenges, K... Read More

Why a typical Sales-Pitch fails sometimes?

Sales pitch
Gautam Mane (Josh) January 23, 2019
Sales pitch: Tell the story of how you help companies and humanity You have got your product ready. ... Read More