Author: Gautam Mane (Josh)

Gautam is a growth enabler for Top Fortunes with a strong focus on creating global business opportunities. He specializes in Direct Marketing, Strategic Sales, Lead Generation, Pre-sales, CRM and Data-driven marketing. Gautam is voted as one of Top 100 Technology Experts and is passionate about collaborating with all types of industries to ensure 100% growth with powerful data offerings. Gautam is an active part of the DMA (Direct Marketing Association) events in US and India and has been instrumental in devising some of the most result-driven marketing strategies.

How do businesses benefit from Email Appending?

How do businesses benefit from Email Appending?
Gautam Mane (Josh) April 12, 2019
Businesses today are as much about communication as they are about sales. Successful business enterp... Read More

How Many Buyer Personas Should a Company have?

How Many Buyer Personas Should a Company have?
Gautam Mane (Josh) March 29, 2019
There is no particular fixed quantum of buyer personas a company can create. However, as a general r... Read More

The Ideal Customer Profile blueprint: A step by step guide

The Ideal Customer Profile blueprint: A step by step guide
Gautam Mane (Josh) March 20, 2019
Without visual aids, it is difficult to understand the concept of the ideal customer profile. A blue... Read More

Are you using these parameters yet for segmentation of prospects?

Are you using these parameters yet for segmentation of prospects?
Gautam Mane (Josh) March 11, 2019
When one is a digital marketer, it is easy to fall into falling in the trap of hoping that the same ... Read More

Engagement metrics: Easy, sensible way for segmentation on most platforms

Engagement metrics: Easy, sensible way for segmentation on most platforms
Gautam Mane (Josh) February 28, 2019
Email engagement is an easy and sensible way to segment your email lists, and most platforms have th... Read More

What email marketing metrics are the most meaningful for your business?

What email marketing metrics are the most meaningful for your business?
Gautam Mane (Josh) February 26, 2019
Digital marketers have so many weapons in their arsenals today. But of all those ways of promoting a... Read More

What parameters do you use to segment your email lists?

What parameters do you use to segment your email lists?
Gautam Mane (Josh) February 22, 2019
We spoke earlier of how important email marketing campaigns are to your overall digital marketing st... Read More

What is Account-Based Marketing or ABM?

What is Account-Based Marketing or ABM?
Gautam Mane (Josh) February 20, 2019
Let’s say you have a machine gun and are given a target to shoot at. You would do the best you cou... Read More

How you can align to CMOs needs and seal the deal?

How you can align to CMOs needs and seal the deal?
Gautam Mane (Josh) February 18, 2019
Do you really have to ‘’pitch’’ to the CMOs to win the deal? Sometimes, ‘’pitching’’... Read More