Author: Charles Berry

Charles Berry, Director Business Development at Lake B2B is an industry expert with 10+ years of experience in full life cycle B2B data-driven sales & marketing. He has a proven ability to foster relationships with C-suites & leaders across industries & key business verticals. He’s an expert at creating unique market-entry strategies and consistently ensures the long-term viability of multi-million dollar portfolios.

B2B Healthcare Marketing Trends That Will Dominate 2021

2020 has been a challenging year for businesses across all industries, but the healthcare industry t...

Marketing Data Intelligence for Healthcare

When it comes to healthcare expenditure, the USA tops the charts globally. With an average per-capit...

Catalyzing 2020’s Top 4 Trends in B2B Healthcare Marketing!

The abrupt genesis of telemedicine, spiraling online communications, technological headways, regulat...

Global Impact of Covid-19: B2B Marketers Reinvest In Digital, Amidst Canceled Industry Events!

The grim reality enforced by CORONA is now the hard truth. Industries shut-down, events called-off, ...

What Are the Key Benefits of Regular Data Refreshing in B2B Marketing?

But not just any data – it has to be current, accurate, and relevant. Marketing data naturally dec...