Author: Arun Pillai

Being a SVP - Enterprise Customers & Global Resellers Channel for over 8 years, Arun Pillai serves a key position in Lake B2B Data Partners Group. Due to extensive experience inside and outside his domain in varied industries like healthcare, education technology etc., he has accurate knowledge to predict the next big thing in data with high accuracy. Follow him to get his latest take on the day’s biggest data marketing happenings.

Competitor battle cards: Shot way to grow your sales person into a convincing thought leader

There are two broad strategies followed by sales representatives (sales rep) when they are making a ...

How to Stand Out as a Brand in a Digital Savvy Era

You have a small business, and you have managed to set up your website. You have also made the effor...

How to win with multichannel marketing

There was a time when an advertisement in a newspaper or magazine was all one could do in order to p...

Online guerilla tactics: Marketers’ secrets of real-time growth hacking

This is an exclusive reading material for startups who require ingenious methods to market their ide...

Tips to create catchy blog posts to boost your brand and business

Sometimes, hand holding has the power to push one forward to successive sales drives. Design your bl...

3 strategies to optimize your connect at global events

You must not underestimate the power of global events in helping you build sales pipelines and also ...

Top 10 ways to drive organic traffic growth

Without sustained growth of the organic traffic you have, it is very difficult to convert your conte...

Voice search has altered consumer behavior. Are you rising to this challenge?

Several content marketing strategies have transformed with voice search. Is your brand able to measu...

Private sharing mode is on; digital marketers will need to re-strategize

Popular notion has been tilted to think that it is no longer cool to share photos, messages and feel...

4 ways to increase your Email Deliverability Ratio

Email deliverability has a direct impact on your campaign ROI. How effective is your email deliverab...