Author: Arun Pillai

Being a SVP - Enterprise Customers & Global Resellers Channel for over 8 years, Arun Pillai serves a key position in Lake B2B Data Partners Group. Due to extensive experience inside and outside his domain in varied industries like healthcare, education technology etc., he has accurate knowledge to predict the next big thing in data with high accuracy. Follow him to get his latest take on the day’s biggest data marketing happenings.

Digital-savvy marketers should use webinars to increase authentic email databases

Sticking your neck out is painful to make email marketing work. Will webinars help or adding mail te...

Is your email marketing losing the combat with the bot or firewall?

Startled? Then you are living under a large rock. Experienced digital marketers secretly use bots to...

Determine your email promotion conversion leads before Hanukkah

Come onboard for better clues to engage your customers more organically. If you are a market leader,...

Personalizing emails with real data is Trending

Emails are still the best option for marketing campaigns. But in recent times we have seen a flood o...

Email marketing / lesser mistakes is more sales

Wrong images, broken links, incorrect pricing and typos are a part of email marketing. Such errors o...

7 Old but Extremely Effective Email Marketing Strategies

Email marketing still tops as the most effective marketing channel to engage with the B2B audience. ...

How Data Segmentation Betters Your Lists’ Odds against “Inactive” Users

  The constant movement of B2B professionals from field to field, and company to company makes ...

Expert Speak: How Does Email Appending Exactly Work

  It is a question so frequently asked, and yet so misinterpreted. So, how does email appendin...

3 Digital Marketing Benchmarks from 2017 that Will Grow This Year

    In the last few years, content has evolved from being just a digital marketing support...

This is the One Template that Will Solve All Your Company Profiling Worries in 2018

  Only your customers should talk about you. Otherwise, your marketing will not work in 2018. &...