Author: Arun Pillai

Being a SVP - Enterprise Customers & Global Resellers Channel for over 8 years, Arun Pillai serves a key position in Lake B2B Data Partners Group. Due to extensive experience inside and outside his domain in varied industries like healthcare, education technology etc., he has accurate knowledge to predict the next big thing in data with high accuracy. Follow him to get his latest take on the day’s biggest data marketing happenings.

Success Metrics to Help You to Improve Email Performance

Your emails can be the source of several useful pointers regarding how effective they are. Read on t...

Best Ways to Acquire Validated Email ids with Newsletter Sign Ups

Teaser: Are you tired of sending thousands of emails with no response? Here is how you can insert us...

Get the Best Traction on Your Emails by the Smart Use of Videos

Teaser: Learn about the different ways in which you can take your emails beyond text, and also the a...

8 Ways to Grow MROI with Emails – Marketers Listen Up

Every business thrives on performance internally and externally. When their digital teams avoid mark...

Do you know your industry benchmark for email open rates?

Double yours with ‘walkaway’ prospects and email automation   For digitally savvy marketers...

Is your email marketing losing the combat with the bot or firewall?

Startled? Then you are living under a large rock. Experienced digital marketers secretly use bots to...

Personalizing emails with real data is Trending

Emails are still the best option for marketing campaigns. But in recent times we have seen a flood o...

7 Old but Extremely Effective Email Marketing Strategies

Email marketing still tops as the most effective marketing channel to engage with the B2B audience. ...

How Data Segmentation Betters Your Lists’ Odds against “Inactive” Users

  The constant movement of B2B professionals from field to field, and company to company makes ...

Expert Speak: How Does Email Appending Exactly Work

  It is a question so frequently asked, and yet so misinterpreted. So, how does email appendin...