Data Management
Email Marketing
Market Research
Marketing
Healthcare Marketing

Author: Aaron Smith

How the power of data can change your direct mail results

How the power of data can change your direct mail results

“Data will talk to you if you are willing to listen” famously said entrepreneur Jim Berg...

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From Data to Persona: Creating Targeted Messages with Gender Intelligence

From Data to Persona: Creating Targeted Messages with Gender Intelligence

In the era of personalization, generic messaging no longer cuts it. Marketers are being challenged t...

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Top 5 Use Cases of B2B Data Services in Account-Based Marketing (ABM)

Top 5 Use Cases of B2B Data Services in Account-Based Marketing (ABM)

Account-Based Marketing (ABM) has transformed how B2B marketers approach sales by focusing on high-v...

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10 Ideal Customer Profile (ICP) Examples by Industry

10 Ideal Customer Profile (ICP) Examples by Industry

 Why Ideal Customer Profiles Matter An Ideal Customer Profile (ICP) defines the company or individu...

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Firmographics: Take a cue to customize recommendations to each company

Firmographics: Take a cue to customize recommendations to each company

Use firmographic data like employee count and revenue to determine the size of a company and make a ...

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As your business grows, you will need multiple conditions and parameters for segmentation

As your business grows, you will need multiple conditions and parameters for segmentation

Let us say you open a burger kiosk near your home. You might start off by making 30 burgers a day, f...

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Individual accounts as markets in their own right: A peep into the ITSMA definition of ABM

Individual accounts as markets in their own right: A peep into the ITSMA definition of ABM

ITSMA is a community of thought leaders in the area of marketing. They provide a platform where the ...

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What email marketing metrics do you track?

What email marketing metrics do you track?

Any marketer would tell you that every activity they carry out is only as good as the results it bri...

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Where do the CMOs gather info on new products, services, technologies, directions?

Where do the CMOs gather info on new products, services, technologies, directions?

In this digital age, consumers armed with the latest smartphones and the fastest possible internet c...

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AI-Powered ICP Insights for SaaS: Drive Precision Growth & Conversions

AI-Powered ICP Insights for SaaS: Drive Precision Growth & Conversions

Elevating SaaS Targeting with AI Precision The SaaS sector is more competitive than ever, and generi...

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