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Category: Marketing

Make no mistakes in creating a gender specific buyer persona

Make no mistakes in creating a gender specific buyer persona

It is affirmed that men are from Mars and women from Venus when engaging the mind to carry out decis...

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How Many Buyer Personas Should a Company have?

How Many Buyer Personas Should a Company have?

There is no particular fixed quantum of buyer personas a company can create. However, as a general r...

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Remain alert in the hunt as a sales team: The buyer’s profile is shape-changing often

Remain alert in the hunt as a sales team: The buyer’s profile is shape-changing often

The value proposition of the ‘ideal buyer’ holds the key to understanding the process of buying....

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The Ideal Customer Profile blueprint: A step by step guide

The Ideal Customer Profile blueprint: A step by step guide

Without visual aids, it is difficult to understand the concept of the ideal customer profile. A blue...

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Is an Ideal Customer Profile the true north for better marketing?

Is an Ideal Customer Profile the true north for better marketing?

To achieve results, B2B and ABM campaigns require a well-researched Ideal Customer Profile. It makes...

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Firmographics: Take a cue to customize recommendations to each company

Firmographics: Take a cue to customize recommendations to each company

Use firmographic data like employee count and revenue to determine the size of a company and make a ...

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Individual accounts as markets in their own right: A peep into the ITSMA definition of ABM

Individual accounts as markets in their own right: A peep into the ITSMA definition of ABM

ITSMA is a community of thought leaders in the area of marketing. They provide a platform where the ...

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What is Account-Based Marketing or ABM?

What is Account-Based Marketing or ABM?

Let’s say you have a machine gun and are given a target to shoot at. You would do the best you cou...

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Where do the CMOs gather info on new products, services, technologies, directions?

Where do the CMOs gather info on new products, services, technologies, directions?

In this digital age, consumers armed with the latest smartphones and the fastest possible internet c...

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What technologies are the CMOs looking forward to?

What technologies are the CMOs looking forward to?

Does technology play a significant role in CMOs game plan? The answer is a resounding Yes! Technolog...

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