Data Management
Email Marketing
Market Research
Marketing
Healthcare Marketing
Data Management

Category: Marketing

What technologies are the CMOs looking forward to?

What technologies are the CMOs looking forward to?

Does technology play a significant role in CMOs game plan? The answer is a resounding Yes! Technolog...

Read Now
What are the KPIs for a CMO? How are they measured?

What are the KPIs for a CMO? How are they measured?

Marketers are the front-end leaders of a brand and eventually, the company as such. But unfortunatel...

Read Now
Stop neglecting your marketing database

Stop neglecting your marketing database

Your marketing database is the most essential aspect of a perfect marketing kit – yet the most neg...

Read Now
CMOs sharing borders with service delivery teams: After-sales service matters

CMOs sharing borders with service delivery teams: After-sales service matters

It’s a digital revolution going on out there. Companies are finding themselves against the wall wh...

Read Now
Sharing borders with sales teams: Do the CMOs share sales revenue goals?

Sharing borders with sales teams: Do the CMOs share sales revenue goals?

So, we have had a fair understanding of the CMO roles, challenges and goals. Since we have had a fai...

Read Now
What is a good sales pitch when you pitch to the CMO?

What is a good sales pitch when you pitch to the CMO?

What would you pitch to a person who had seen it all as far as marketing is concerned? It is difficu...

Read Now
What are the most important attributes of a top-class CMO?

What are the most important attributes of a top-class CMO?

‘’What makes a top-class CMO?’’ The question has never been as much emphasized as now. What ...

Read Now
Understanding the goals of a CMO in the Digital Era

Understanding the goals of a CMO in the Digital Era

In the previous blogs, we covered the evolving role of a CMO and the challenges faced. Now let’s g...

Read Now
Empower your marketing and sales intelligence: Distinguish between ICP and BP

Empower your marketing and sales intelligence: Distinguish between ICP and BP

Marketing managers need to prioritize the abilities of their product offerings and match with the �...

Read Now
The existential dilemmas of the new-age CMO

The existential dilemmas of the new-age CMO

The marketing landscape is changing, and at a very fast pace. While this may sound exciting, it does...

Read Now