Time To Play Your Best Marketing Move Amidst The COVID-19 Distress
Arun Pillai, March 24, 2020
It’s incredibly challenging to market anything during the most devastating times of the century, perhaps. The situation is getting out of hands every single day passing by. Every marketer is hoping for a miracle to happen to sustain its brand and reach their target audience.
No more jitters, because the Covid19 wave has already hit us, and none of us have an option but to work backward and make the best use of our existing resources. Let’s look at the most striking things marketers can do to bring your brands to the forefront across the globe.
Accepting the way things have turned out – Get online and get real in the virtual world
Taking flights to meet people in-person isn’t a possibility anymore. But is that so bad? Think about it. Going all the way around the globe to conduct events and conferences can be covered with exceptional digital marketing tactics also. Focus on web-conferences, and the results will follow.
A great inbound marketing strategy can help you win quickly – Leverage the existing online platforms
Don’t hard sell your brands at this moment. Instead, personalize to the maximum level, empathize and give them enough time to think about what the marketers need. Like, rely on pay-per-click advertising from existing platforms like Google, Linked In, Instagram, Facebook, and leading blogs. You can also run targeted outreach on platforms like Linked In and connect with your audience.
Tap into more significant marketing opportunities by relying on relevant email databases – Predict your marketing win with the help of databases
Flourish your existing business by getting in touch with your target audience with the help of pertinent email databases. This can be your chance to connect, communicate, and convert them into profitable leads. As you enter into the next level of lead generation, you can always be empathetic and indirectly ask your audience for a positive word of mouth about your services.
Stay impactful by staying consistent – Never save those extra dollars to cut down your marketing budget
Staying consistent means if you have remained steady in your email database every week, then you mustn’t break the chain, especially at the time of this Covid-19 crisis. That’s how your audience will evaluate you and will pay interest if you have not still slowed down. You might be able to save up on some dollars today, but if you don’t stay consistent, you will end up spending double.
Don’t let a couple of crazy months ruin what you have earned to date – You can’t possibly lose all your hard work due to some weak digital marketing strategy.
You have earned great things over the past few years. Don’t compromise in retaining your website traffic, your authority, your search engine rankings, even your engagement with your social media following.
Let your business thrive through the power of the internet in these tough times. Remember what you have earned over the years, and don’t allow any crazy decisions to ruin your earnings.
Covid-19 will end one day – Look at the new horizon of possibilities that you can strategize to end 2020 with a bang.
Covid-19 is undoubtedly depressing and ruining all your plans, but for businesses thriving on the internet, it’s a great opportunity too. Double up your marketing initiatives and make your sales reach to the target audience. Make sure you are in good books by communicating with your audience now and then. Try to sustain by regularly communicating with them, and you can end 2020 on a good note.
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