Author: Bryan Scott(Amarjit)

Chief Sales Officer | Lake B2B, Years of experience in the industry: 15 years Area(s) of expertise : Digital Strategy, ABM, Demand Generation, Data-Driven Marketing Solutions, Intent-Based Data, AI and Marketing Automation, Cross-Industry Campaign Leadership (Technology & Healthcare), Client Relationship Management. With over 15 years of experience in B2B marketing, Bryan Scott is a seasoned leader specializing in digital strategy, demand generation, and content-led growth. As the Chief Sales Officer at Lake B2B, Bryan has successfully led multiple award-winning campaigns across technologyand healthcare sectors, driving business growth and delivering impactful results. Bryan’s expertise lies in driving business growth with data-driven marketing solutions, empowering brands—from startups to SMBs and enterprise-level organizations—to leverage AI and intent-based data for higher ROI. He is passionate about bridging the gap between data and storytelling, using actionable insights to create compelling narratives that resonate with audiences and optimize marketing performance. Through his strategic vision and leadership, Bryan ensures that Lake B2B consistently delivers innovative and transformative marketing solutions, helping clients across all stages of growth unlock new opportunities and achieve measurable success in an increasingly competitive market.

The essentials for B2B Marketers: Tactics to handle pre and post GDPR challenges

  As businesses gear up to set the global standards for responsible marketing in the European U...

The Game of Funnel: Reach the next level of success with account based marketing (ABM)

ABM: A Throwback in 60’s   “Don’t count the people you reach; reach the people that coun...

Email Appending: The Secret Ingredient to Boost MROI

The scope of Email Appending in today’s B2B Landscape Marketing today can be summed up in one line...

Achieve Beyond Marketing: Making the Pillars of ABM Stronger

The Three Pillars Account Based- Marketing (ABM) is not just another marketing tactic. It’s a stra...

Cold calling: Avoid all myths to master the art!

  Crackling the perception Art is not for everyone and so is cold calling! But you too can mast...

5 Key points for Sales Teams to Crack B2B Deals

Most sales deals are a hard nut to crack. In the B2B landscape, it’s cumbersome too. Even after se...

From Raw Data to ROI: 5 Pre-Strategy Steps for B2B Data Providers

For B2B data providers, it’s no longer enough to simply offer lists of company contacts or basic f...

Make B2B Customer Acquisition seamless with Data

Are you strategizing it (acquisition strategy) right the way?   There are different ways sales ...

6 Steps to Boost B2B Lead Generation Strategies

Building an effective lead generation strategy is quite a daunting task for B2B sales teams. The key...

Getting objections over-ruled – A precise cold caller guide for the intrepid salesman

Many sales people learn the art-the hard way… by cold calling. Over the years, it is found that it...