5 Crucial Steps for B2B Marketers prior defining a Customer Database Strategy

5 Crucial Steps for B2B Marketers  prior defining a Customer Database Strategy

B2B Marketers are on the crest of a wave in a tsunami of data. While a few are able to swim towards the coast, few are floating, the rest seems drowning in the absence of a life jacket – An Efficient Database Strategy amidst an ocean of new technology and tools.

If building an effective marketing database strategy is a challenge to you, then you’re not alone. From some of the top fortune’s to SMB’s all have addressed it as major challenge.

But even before you think of establishing a customer database strategy consider these 5 crucial steps to turn your customer data into a chest of information
Clean: Keep Data clean, relevant and free of errors. Increase the relevance and impact of your Targeted Marketing Campaign.

Verify: data verification process ensure high data quality, accuracy and adherence to authentic prospects.Keep your database fresh and make turn it into a revenue generator

Validate: Eliminate fake social profiles and Power Up your Database by adding social profiles in your database with the best ever social validation services in the industry.

Profile: Eliminate all anomalies from customer database. Identify existing issues and allow your campaign activities flow smoothly.

Append: Get Emails, Phone numbers and contacts appended with our existing master database to fill up missing data and eliminate anomalies.
As we enter 2017, standardizing a dynamic database strategy will be a crucial element to deliver seamless customer experiences in the year ahead. Quality data will play a major role in driving all your marketing and sales initiatives.

The task of building and implementing a new database strategy or updating an existing one requires much more than just maintaining name, email, phone numbers and addresses. This digital epoch aims towards achieving a holistic view of a customer. The key to which lies in leveraging the right database and implementing the right a Database strategy that aligns with your business.

As you plan your itinerary further in 2017 learn to build a dynamic Database strategy which will surely be the key to deliver seamless customer/client experience.




Marshal is adept at cultivating managing and leveraging key client relationships. He develops trendsetter ideas by researching market strategies and deal requirements. Marshal is exceptional at locating and proposing potential business deals by contacting potential partners/resellers for global business opportunities.