Author: Marshal

Marshal is adept at cultivating managing and leveraging key client relationships. He develops trendsetter ideas by researching market strategies and deal requirements. Marshal is exceptional at locating and proposing potential business deals by contacting potential partners/resellers for global business opportunities.

The essentials for B2B Marketers: Tactics to handle pre and post GDPR challenges

  As businesses gear up to set the global standards for responsible marketing in the European U...

The Game of Funnel: Reach the next level of success with account based marketing (ABM)

ABM: A Throwback in 60’s   “Don’t count the people you reach; reach the people that coun...

Email Appending: The Secret Ingredient to Boost MROI

The scope of Email Appending in today’s B2B Landscape   Marketing today can be summed up in o...

The Challenge: Making Acquisition seamless in a Data-Driven Environment

B2B Marketers are overwhelmed by a tsunami of digital tools and technologies. But not all are capabl...

Achieve Beyond Marketing: Making the Pillars of ABM Stronger

The Three Pillars Account Based- Marketing (ABM) is not just another marketing tactic. It’s a stra...

Cold calling: Avoid all myths to master the art!

  Crackling the perception Art is not for everyone and so is cold calling! But you too can mast...

5 Key points for Sales Teams to Crack B2B Deals

Most sales deals are a hard nut to crack. In the B2B landscape, it’s cumbersome too. Even after se...

5 Crucial Steps for B2B Marketers prior defining a Customer Database Strategy

B2B Marketers are on the crest of a wave in a tsunami of data. While a few are able to swim towards ...

Make B2B Customer Acquisition seamless with Data

Are you strategizing it (acquisition strategy) right the way?   There are different ways sales ...

6 Steps to Boost B2B Lead Generation Strategies

Building an effective lead generation strategy is quite a daunting task for B2B sales teams. The key...