Data Management
Email Marketing
Market Research
Marketing
Healthcare Marketing

Do's & Don'ts of Using Email Append Service

From older businesses relying solely on the postal address to enterprises looking to append or update their consumer database, email...

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Steps to maintain Data prior to Email Appending

Maintaining data prior to email appending holds the key for an effective data appending campaign. By following these simple but...

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7 Ways B2B Email Appending Improves Your Marketing Performance

In the competitive world of B2B marketing, data accuracy is a make-or-break factor. Outdated or incomplete contact lists can waste...

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How the power of data can change your direct mail results

"Data will talk to you if you are willing to listen" famously said entrepreneur Jim Bergeson. Data today has the...

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How do businesses benefit from Email Appending?

Businesses today are as much about communication as they are about sales. Successful business enterprises understand the significance of apt...

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From Data to Persona: Creating Targeted Messages with Gender Intelligence

In the era of personalization, generic messaging no longer cuts it. Marketers are being challenged to go deeper not just...

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How Many Buyer Personas Should a Company have?

There is no particular fixed quantum of buyer personas a company can create. However, as a general rule the number...

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Top 5 Use Cases of B2B Data Services in Account-Based Marketing (ABM)

Account-Based Marketing (ABM) has transformed how B2B marketers approach sales by focusing on high-value target accounts instead of broad audiences....

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The Ideal Customer Profile blueprint: A step by step guide

Crafting the Perfect Ideal Customer Profile for Effective B2B Lead Generation In today’s competitive B2B landscape, businesses can no longer...

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